IT’S ORDABLE/

Online is now synonymous with shopping; everything from groceries, food to fashion is being bought online, and directly from brands. For producers and service providers, an online store is no longer an option. Customers expect to be able to click on a link, see products and pay without having to leave their homes. The rise of social shopping has also changed the way we view our purchases. We want to be able to quickly add what our friends and favorite influencers are wearing to our cart. Creating an e-store used to be difficult, expensive or needed a level of technical expertise that many of the smaller businesses simply did not possess. Mona and Salem started ordable/ in 2018 to help businesses launch fast ordering experiences online.

Along the way, they also started getting requests for new features like dealing with wholesale orders, so additional functionalities were added. Salem and Mona realized that they had a useful, viable and very much needed product on their hands.

“By the time March of 2020 rolled by, we were just starting to feel the effects of the pandemic and people were avoiding brick and mortar stores. My friends and I were wondering if the things we needed were deliverable and realized that most things were deliverable and Ord(er)able, and the name Ordable/ stuck.”
Mona

Today, Ordable/ offers a hyper localized experience for merchants – integrated with delivery providers, payment providers, inventory management systems, that cater to local business needs.
Mona and Salem are committed to strong, scalable growth, and never compromising their customer experience. They have also chosen a non-commission based model, so instead of taking a cut out of each sale that is made using their software, customers can sign up for annual agreements or subscriptions. Ordable/ offers a completely mobile app-like experience right in

the browser or social app customers are using – saving time and effort whilst buying. They have a clear understanding of not only their clients but also the people who are making the purchases, which has helped them build a robust and reliable service that works so well, you don’t even think about it anymore.
Noticeably, or perhaps not, is the lack of any Ordable/ branding on the shops that they host. They have chosen to be a “white label” brand, so they don’t take any of the attention away from their clients because Ordable/ is a client-first service.

Kuwait was just the beginning for Ordable/, as they have already started expanding in the GCC. Existing clients started asking if they could use Ordable/ for their branches in other countries like Saudi, Bahrain and Qatar. The Ordable/ team quickly responded and in weeks, everything was set up. They have also tied their system with global shipping providers like DHL so stores can sell their wares to people all over the world.
Ordable/ also allows clients to sell products or services. The range of things being sold is wide and diverse from online personal training services to organic homemade chicken nuggets. The web-service works for every industry; from restaurants to even salons because it can handle appointments and bookings.

“In just 48 hours any merchant can have their store online and ready to sell. Ordable/ provides ongoing support even after launching to help merchants achieve their online goals”
Salem

While they are not technically a the browser or social app customers are using – saving time and effort whilst buying. They have a clear understanding of not only their clients but also the people who are making the purchases, which has helped them build a robust and reliable service that works so well, you don’t even think about it anymore. Noticeably, or perhaps not, is the lack of any Ordable/ branding on the shops that they host. They have chosen to be a “white label” brand, so they don’t take any of the attention away from their clients because Ordable/ is a client-first service.

While they are not technically a business partner, they do however act like one by being invested and committed to helping all of their clients achieve their goals. For example, the Ordable/ team spent time in Tampopo’s kitchens watching the entire process from when an order arrives until the moment it is dispatched for delivery, which led them to update and make their processes leaner and simpler. This hands-on approach helped them gain the insight they needed.
One of the more powerful tools that Ordable offers is the dashboard for their customers. Being able to see who buys products, when, where from and how often can really help a business grow. The information has helped many brands steer in unexpected decisions after learning more about their customer behaviour. This data is also used for marketing. Ordable/ also offers marketing strategy and ad buying support. Buying ads on Instagram is easy, but understanding who to target and why can make the difference between a few extra sales and true sustainable growth.
We all have great value that we can offer the world, whether in the form of a product or a service and the best way to share it with the world is by offering it online. Ordable/ makes that happen quickly and painlessly. If you have a great product or service, then give them a call and they will make your online store dreams a reality in no time.

UP CLOSE & PERSONAL QUESTIONNAIRE
What do you most value about your friends?
Mona: Brutal honesty.
Salem: To understand and be understood.

Which living person do you most admire?
M: Different elements of my family.
S: Probably my eldest sister, she’s a marvel.

What is your idea of perfect happiness?
M: Eating a hot fresh sourdough on a Caribbean
beach.
S: A hot cup of coffee in the morning.

What is your greatest extravagance?
M: Shoes – One can never have enough.
S: Videogames.

What is your most treasured possession?
M: My dad’s dishdasha – Still carries his smell.
S: My handstand.

What is your greatest fear?
M: Snakes!!!
S: Slowing down.

What is your most marked characteristic?
M: My smile.
S: My shiny bald head.

Which talent would you most like to have?
M: Sing like Lady Gaga.
S: A physical talent ?I love spiderman, so I guess the closest thing to that, without the radioactive spider, is being able to do parkour…

What is one trait you have that you are most grateful for?
M: Timely and organized.
S: Discipline – relentless, persistent, discipline.

What is the human trait you most dislike about others?
M: Narcissism.
S: Selfishness.

What is it that you most dislike?
M: Okra and canned tuna.
S: An unpressed shirt.

Which words or phrases do you most overuse?
M: I can’t.
S: Done is better than perfect.

What are your favorite words to live by?
M: Life is temporary.
S: Only a life lived for others is a life worth living.

Where would you most like to live?
M: Everyday its somewhere new – today feels like a Tokyo.
S: Barcelona, Calle Calaf con Calle de Amigo.

If you could have any job, what would it be?
M: Food taster.
S: THIS IS IT !Started at the bottom now we’re here – I don’t want to stop, we can’t stop.

What would you consider your greatest achievement?
M: I’m not quite there yet ,come back to me in 30 years.
S: It’s yet to happen.

What do you hope for the future?
M: I’m so near sighted that at this point for the pandemic to be over.
S: At this point, that there would be one!

Learn more about Ordable/ by visiting ordable.com, calling 5100 5801 and following @its.ordable on Instagram.

Interview