H&M have been on a roll recently with their collaborations. By partnering with phenomenal creatives they are giving us timeless collectible pieces that are making a permanent home in our wardrobes. Now, they are applying that winning formula to H&M Home.
American designer, potter and author Jonathan Adler will be joining forces with H&M Home. Both share a mutual love of a personality-driven and well-designed home.
The collection includes a range of bold and irreverent decorative items such as sculptures, vases, trays and boxes, and also mugs, candles, cushions and a throw. It is going to be really easy to fill your living space with the bright colors, vivid patterns and bold accents. You aspire to live glamorously, why shouldn’t your home?
“It has been a dream to work with H&M HOME. I hope people enjoy the collection as much as I enjoyed designing it (but more than anything I hope that I can now call myself an honorary Swede)!”
Jonathan Adler
Known for his modern, glamorous aesthetic – with a whisper of irreverence – Jonathan established his company in New York City in 1993. The brand’s manifesto underlies everything Jonathan designs: “We believe colours can’t clash;” “We believe minimalism is a bummer;” and, above all, “If your heirs won’t fight over it, we won’t make it.” Tapping into Jonathan’s belief that your home should make you happy, the Jonathan Adler and H&M HOME collaboration focuses on the social areas of the living room and lounge, with the campaign images shot in Adler’s inspirational New York City home.
“Our first design collaboration is a wonderful opportunity to continue championing personal style in the home and we could not have found a better partner than Jonathan Adler. His boundless energy and passion for irreverence is infused in every piece of this collection and we’re so excited to be offering our customers a glimpse into the Jonathan Adler world”
Evelina Kravaev Söderberg, H&M HOME’s Head of Design and Creative.
The Jonathan Adler and H&M HOME collection will be in selected stores and online at kw.hm.com beginning November 14.
