Ali Abdulwahab Al Mutawa Commercial Co. (AAW) and JYSK celebrated the launch of the second JYSK furniture store in Kuwait, a grand opening event was held at their new showroom in Shuwaikh on December 19.
The launch of the second JYSK branch comes one year after the brand launched its first flagship showroom in Kuwait and in the Middle East, following high customer demand on furniture and accessories from the world-renowned Scandinavian brand. With over 23,000 employees and 2,700 stores operating worldwide, JYSK is now available in 51 countries.
The new JYSK branch occupies 1,100 sqm and showcases high-quality Scandinavian furniture and accessories including living room, dining room, outdoor furniture, home accessories bedrooms, home textiles and carpets.
AAW CEO Mr Faisal Ali Al Mutawawith JYSK Franchise Director Frederik Kroun. Image courtesy of JYSK Kuwait.
The evening featured a variety of activities, competitions and live entertainment including live coverage in-store on Kuwait Pulse 88.8 radio station’s “Diwaniya Show” hosted by Mr. Talal Al Yaqout and Mr. Khaled AL Ansari.
The grand opening event was also attended by AAW Chairman and CEO Mr. Faisal Ali Al Mutawa, JYSK Franchise Director Frederik Kroun, JYSK Country Manager Mr. Georges Abou Haidar, and AAW Marketing Manager Miss. Ayaat Morgan. In addition to selected members from the interior design community, social media influencers, and the general public.
AAW Chairman and CEO Faisal Ali Al Mutawa said: “Around a year ago we introduced and celebrated the launch of our first JYSK branch in Kuwait in Al-Dhajeej. Building on the success of the branch, we are proud today to officially launch our second location in Kuwait. This opening continues our expansion plan into the furniture sector and it also comes in response to high customer demand on simple, modern, tasteful and affordable Scandinavian inspired furniture. We promise to continue to seek ways to further enrich the Kuwaiti furniture market with more leading international brands.”
The JYSK team. Image courtesy of JYSK Kuwait.
JYSK Franchise Director Frederik Kroun said: “We are delighted to be here today to celebrate the success of JYSK in Kuwait with the launch of our second branch in the country. We’ve grown together over the last year and this expansion demonstrates the success, hard-work, and our care to quality and meeting customer demand. AAW has a long-standing track record of meeting these standards and a strong position in the market for delivering high-quality products and services to the community, and we look forward to continue to strengthen our partnership and cooperation with one of Kuwait’s leading retail and distribution conglomerates.”
AAW is one of the largest trading and commercial companies in the Middle East, with business operations across a range of growing sectors, such as Consumer Goods, Pharmaceuticals, Furniture and Carpets, Real Estate, Kitchen Furniture, Home Appliances, Outdoor Gear, Sports and Fashion and Food & Beverages.
The company operates over 100 different global brands in the Middle East’s surging retail and consumer goods market.
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JYSK is available at AAW Furniture Showrooms in Al-Dhajeej and Shuwaikh Industrial Area. Showroom opening hours are from 10am to 10pm seven days a week. For more information call 2226 1884 or follow @JYSK_KUWAIT on Instagram.
Featured image courtesy of JYSK Kuwait.
