H&M and illustrator Karolina Kijak bring in spring with a kidswear collaboration that celebrates nature. The Polish illustrator and architect is known for her wondrous watercolor illustrations of wildlife. Featured on a range of clothing and accessories, Karolina’s illustrations come to life in a dreamy yet fun-loving way.
The Karolina Kijak x H&M collaboration is based on two natural worlds – the land and the sea. For the land-based illustrations, the animals lead the way with zebras, cheetahs, giraffes, flamingos and palm leaves, while the ocean world celebrates vibrant fish, majestic sharks and starfish.
The collection includes dresses, denim jackets, sweatshirts, hoodies, t-shirts, trousers, skirts and shorts made from cotton sourced in a more sustainable way, either recycled, organic or sourced through the Better Cotton Initiative. Tie-dye, ombre effects and details such as drawstring waists, patch pockets and contrast necklines feature alongside a color palette of olive green, ocean blue, coral pink, light grey and yellow. Accessories include sunglasses, handbags and headbands.
“With this H&M collaboration, I have the wonderful opportunity to show children beautiful animals in the wild and in the ocean, which is especially important because I want them to be inquisitive and feel inspired about the world they live in. It makes me happy bringing these creatures closer to children on their own clothes and I’m very curious to find out what their reactions will be like!” says Karolina Kijak- Dzikońska. 2 General Information
“We were immediately drawn to Karolina’s watercolor illustrations for the way the colors come alive and create a sense of character in the animals. For our collaboration, we wanted to unite the worlds of both land and sea in a playful way. Our hope is that kids – and their parents – will find the adventure in this happy spring collection,” says Sofia Löfstedt, Head of Kidswear Design at H&M.
Karolina Kijak x H&M collection will be available in stores as well as online at kw.hm.com from 5 March.
