The immediately recognizable art of Keith Haring adds an instant, eye-catching quality to some of the summer’s hottest streetwear styles. H&M is presenting us with a men’s collection of hoodies, tees and more, utilizing the iconic designs of the American pop art legend.

Keith Haring invented his own unique visual language, incorporating humor and symbolism, as well as social messages. His work has proven to have an exceptional staying power. This collection features a number of streetwear staples such as shoes, shorts and jackets with unmistakably characteristic Haring prints. The campaign is shot by photographer Theo Wenner, and shown by two upcoming local artists. The location for the photo shoot is in East Harlem, a landmark along New York’s FDR Drive. An example of how Haring devoted much of his career to public works, often with activist messages.

Keith Haring’s art speaks to sophisticated art lovers and children alike, and is considered an important step forward in the progression of pop art. He passed away at the age of 31 in February 1990. The fame never changed Haring’s outlook on art, and his work was characterized by a charming innocence until the very end.

The collection is available in select stores, online at kw.hm.com and on the H&M Mena App with prices starting from KD 6.500.