2019 marks the 10th anniversary of iconic British brand, KeraStraight. Founded by Jez Barnett and John Hubbard back in 2009, KeraStraight has continuously helped salons raise their game and delight their clients with innovative and groundbreaking treatments and products. Don’t miss the award winning Protein Strengthening & Repair, Repair / Renew / Reconstruct system and protein mask. The Protein Mask is an advanced blend of hydrolyzed wheat proteins, designed to repair and reconstruct your hair. It forms a protein net which transforms fine, weak and damaged hair, leaving behind hair that shines, is significantly stronger and incredibly soft to touch. With new innovations and projects scheduled for this year – KeraStraight promises more, #SoMuchMore.

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