beautique cosmetics intl. are protecting our strands from the powerful sunshine rays with the arrival of two hair product saviors that will ultimately withstand the day-to- day extreme weather conditions in Kuwait. Get ready to say hello to KeraStraight & INNOluxe, and we know that you will fall in love with the new and exciting products launched by beautique cosmetics intl. in Kuwait and Dubai.
Starting with the first product, KeraStraight (KS) is the best kind of hair-smoothing system. It repairs, protects and manages to provide maximum possibilities to your hair. It’s also Formaldehyde-free, as this specific Brazilian keratin treatment continues to hold its first
place in the market by delivering flawless results in the most natural and healthy form.
The Global Ambassador of KeraStraight, Trevor Sorbie said, “In my hairdressing experience, which is over 50 years now, I’ve realized that nobody is ever happy with their own hair. To give them something that’s, let’s say, been unavailable before is like a gift to this industry. For clients that have any wavy, frizzy or untamed hair, this is where KeraStraight really fits the bill. It gives the clients something that they’ve never had before.”
The KS Ultimate range solves every possible need, from treatment versions such as the shampoo, conditioner and masks, which provide ideal type of care for stressed out tresses. The brand has provided ear protectors to use during straightening with irons step, an easy-comb for better hand-grip, and various styling with a few more surprises to come! All of these features continue to keep the brand ahead of its own game.
Meanwhile, INNOluxe has revolutionized hair coloring completely for the sake of providing your strands the proper bond repair and protection. It can be used before and during coloring sessions, plus, as a stand-alone treatment, with keratin or other forms of typically used hair treatments. “I love the way INNOluxe repairs and rebuilds as we color, giving us more freedom to create the looks our clients want. V2 has taken it further than I thought was even possible. I really thought we were at the height but we weren’t. The hair just feels stronger, its feels thicker, sexier and smoother. It’s pretty awesome!” says Sophia Hilton, INNOluxe Ambassador and founder of Not Another Salon.
The latest INNOluxe V2 delivers even better results than its predecessor! The exciting new Purify is the perfect pre-shampoo product that works on preparing your hair for the INNOluxe treatment. While the Foam version of the treatment is easily applicable and it can be applied to the client while they’re sitting on their chairs comfortably, especially during busy times at the salon. Last but not least, is the Platinum range, the solution for effortless blonde tones one could possibly dream of!
The initial launch of the two products began in Dubai at the lavish Ritz Carlton Hotel, where the beautique cosmetics intl. team invited the best of Emirati salons and freelance stylists. Three sets of educational courses were held across two days, featuring the founder of the brands, Jez Barnett. The presentations included special video messages from the Trevor Sorbie UK Artistic Team and the INNOluxe Brand Ambassador Sophia Hilton.
During the launch, models with different types of unruly hair had their manes transformed into luscious locks. The back to back demonstrations went smoothly with the help of the award-winning salon chain: Pastels Salon. Owner Ruksher Malik, who has been a long- time user of KeraStraight within her salons was quick to extend the help of her assistants and facilities at the Pastels branch within the Ritz Carlton JBR Hotel in Dubai itself. One special model and Instagram sweetheart @pretty_and_ addicted snapped her experience the whole way through, gushing at the ease of her KeraStraight treatment, with unbelievably smooth results.
Jez Barnett said, “It was great coming back to Kuwait and Dubai, the hairdressers I meet are always so passionate and looking for the best treatments and products to help them treat their clients to their best ever hair. Since my last visit we’ve launched INNOluxe V2 which takes repairing & rebuilding hair during the colouring process to a whole new level. We’ve also launched our latest KeraStraight Ultimate treatment and improved and relaunched the KeraStraight Style range, so there was a lot of excitement to share and models and hairdressers to delight with our stunning transformations.”
In Kuwait, the event was held at the TONI&GUY Corniche branch for a more intimate setting. It was just as packed with attendees from KeraStraight devotees to intrigued newcomers. The TONI&GUY stylists were on hand to assist throughout the demonstrations by Jez with a special education of their own for a day with the wonderful founder!
For more information on KeraStraight and INNOluxe, please call 2225 1285 or visit @beautiquecosmetics on Instagram and the website www.beautiquecosmeticsintl.com.
