With over 4 million successful orders to date, and 600 team members across the GCC, KLC Virtual Restaurants has made its mark. The family business has self-funded its expansion, which is no small feat in itself. The brand created virtual restaurants to fill gaps to satisfy the online market demand and served it through a vertically integrated cloud kitchen business model. Through its virtual kitchens, the brand ensures that it consistently offers great quality food at affordable prices.
As pioneers in the virtual cloud kitchens field in Kuwait and UAE, KLC had always known that they wanted to expand into Qatar. Not only does the country have the highest average order ticket globally, it also is a relatively untapped market. However, the brand decided to strategically start operations a few months before the World Cup 2022 kick off to gain first mover advantage and benefit from the nascent delivery market. Additionally, the influx of diverse visitors to the country for the games bodes well for brands that are present in the market at the time.
KLC Virtual Restaurant’s One Eatery (“OE”) concept launched three kitchens in prime Qatari locations in early July: Muaither, Abu Hamour, and Umm Salal. The OE brand has already achieved success in Kuwait and the UAE, which has enhanced the delivery experience and is set to achieve similar wins in Qatar. OE is a virtual food hall concept that caters to a selection of tastes from one cloud kitchen without compromising on taste and quality, with a keen focus on fresh ingredients, preparing food to order, and around the clock delivery to ensure that no craving is left unserved.
OE’s brilliance lies in the range of cuisines and types of foods it brings under one roof. OE boasts in over 60 different concepts and 15 different types of cuisine, some of which include: Junkyard, Project Pasta, Thrive Salads, Taco Eataco, Pancake Rush, Egg Squared, Thrive Salads, Generation Acai, Chubby Balls, Wondas Waffles, and The Kitchen.
This means that OE will be your go to regardless of what your taste buds desire!
Currently in Qatar, OE serves over 40 of the brand’s 60 food brands, with the goal of serving the remainder of cuisines and brands in the first quarter of 2023. Additionally, the KLC Virtual Kitchens will be opening its fourth kitchen in Qatar’s The Pearl at the same time, which will enable the brand to serve most of the Qatari population from strategically located kitchens around the country. The OE concept is also available on all the delivery platforms in the country to ease the ordering process.
KLC Virtual Restaurants continues to grow the variety of brands it offers through the OE concept across the region; understanding and delivering a variety of cuisines to match the tastes of consumers is at the heart of the brand. With the planned expansions in Qatar, and then expansion across the rest of the Gulf region, you will be able to enjoy One Eatery as you travel to nearby countries in the next year. Of course, make sure you enjoy your favorite meals from OE if you travel to Qatar for the World Cup!
Follow @KLCvirtual on Instagram to stay updated on KLC Virtual Restaurants’ expansion of One Eatery across the region and follow @OneEatery and @OneEatery.qr to learn more about this unique virtual food hall that caters to every taste bud. You can order online in Qatar through all the major delivery services in the country.
