Mayfair heritage is a promise of elegance, the sublime representation of British style. Since first opening its doors on Bond Street in 1963,the Kurt Geiger brand has far surpassed its continental home in becoming Europe’s foremost label in designer footwear. Synonymous with the timeless flair that is Mayfair heritage, Kurt Geiger’s international acclaim has garnered the adoration of trendsetting fashionistas and style seekers alike. With 63 Kurt Geiger stores worldwide, a broad retail distribution in London’s shopping havens such as Harrods, House of Fraser Selfridges amongst many others, this bazaar editor could not be more grateful for Kurt Geiger’s Kuwait boutique at the Avenues. Signing a franchise agreement with Landmark Group in 2008, the1200 sq feet haven, constructed out of an urban-inspired, contemporary glass and mirror design reflects the Kurt Geiger’s ultra chic appeal, and now holds the latest collection, ‘Everything But the Dress’ for every fashionista in Kuwait.

Known for designing trend-setting footwear that celebrates all that is startlingly stunning in the female form, the design perspective conveys the power of the fairer sex with footwear that simply champions the spindle heeled stiletto and the powerful punch of a platform. In 2011, The Jones Group Inc, in a buyout from Graphite Capital, acquired Kurt Geiger to go on and launch a comprehensive accessories collection, ‘Everything but the Dress’, and a return to the brand’s Mayfair heritage with a new boutique on London’s Grafton Street, W1. A top-to-toe collection of accessories in the style of Kurt Geiger’s signature urban chic glamour, ‘Everything but the Dress’ epitomizes the brand’s dedication towards creating a lifestyle brand that includes more than just shoes. Shoes, once the sole stars of Kurt Geiger, shine alongside an irresistible array of handbags, small leather goods, chic technology accessories, scarves, gloves, and jewelry and hair accessories, with attitude.

For Spring/Summer 2012 the Kurt Geiger fashionista discovers her fascination with a rhinestone-studded California. Collections of crystal-coated stilettos and pin-up mules sit comfortably in a paradise where the rich and famous mingle and Marilyn Monroe and the late Elizabeth Taylor play out their glamorous guises amidst sun-drenched cityscapes. Creative Director, Rebecca Farrar-Hockley, states, “‘Everything but the Dress’ transforms for spring with a kaleidoscope of Dolly Mixture shades, whilst accents of scarlet and neon give pace to pretty pastels. Soft but not always sweet, the collection has a refined edgy undertone.” Fusing fragility and provocation, signature stilettos are fashioned in white and soft shades of turquoise, mint, lilac, lemon and pink. From delicate heels to the highest elevations, accents of black, strong metallic details and Perspex add an edgy appeal. Patent leathers, see-through Perspex and touch-me suede applied in fluro colored peep toe stilettos, cork wedges, high tops, belts, bags and pouches take poolside pin-ups to West Coast sports. A vision of a sexy surfer captured in the photographs of Glen Friedman, braided bracelets are the trinket of choice.

Get ‘Everything but the Dress’ at the Kurt Geiger boutique, located at Phase II of the Avenues. For more information, please call 2259 7659/60 or visit www.landmarkgroupme.com.