Ladies: get ready for a carefree summer with Lalesso, brought to you by online fashion haven, Goji Boutique. Oh, and when we say carefree, we mean always being responsibly chic, and ethically fashionable, not just in time for Earth Day, but wherever the summer sun may take you.
Formed by co-designers Olivia Kennaway and Alice Heusser, who both happen to be children of Africa, having grown up on the stunning Lamu Island off the north coast of Kenya, the design duo were inspired by its beautiful fabrics since birth. Driven to harness the esoteric beauty of the East African khanga, also known as lesso, Olive and Alice created a new vibrant and carefree summer oriented brand that also gave back to their homeland.
Despite Kenya’s abundance of raw talent, inspiring design aesthetics and amazing population, over 50% of its people live below the poverty line; this drove the co-designers to form a brand that encourages employment with a fair wage to help the locals improve their standard of living. In 2009, Lalesso partnered up with SOKO, another brainchild courtesy of Alive and Olivia. SOKO is now an independent, charity based, eco and ethical clothing production unit that supports local talent and provides employment to Kenyans. Lalesso, as well as many other international designers, now use SOKO for all their garment production. They can be found at www.soko-kenya.com. Lalesso further supports the environment by having become one of the first totally carbon zero fashion brands in the world today.
Carbon Offsetting is the practice of reducing emissions through a carbon-saving project in order to balance out emissions from a given source. Carbon Offsetting works by investing funds to absorb or prevent the emission of a tonnage of CO2 equivalent to the client’s unavoidable greenhouse gas emissions. This is done by investing in projects that save energy emissions or that absorb atmospheric CO2. Lalesso carbon offsets through the company CO2 Balance, an award winning and dedicated company that not only uses it’s effort to make an impact on the environment but also takes measures to make a social impact on East African communities.
As part of Goji Boutique’s charity ranges on offer, the arrival of Lalesso’s latest collections brings us amazing designs to complete your summer wardrobe. Think: flowy dresses in amazing graphical prints, boho-chic, sarongs, kaftans and scarves, and maxi skirts for maxi-mum impact all summer long! Help a worthy cause, do like Goji, and shop the Lalesso collection online!
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