H&M is thrilled to announce a collaboration with lemlem, the womenswear brand founded by Ethiopian supermodel, actress and maternal health advocate Liya Kebede. Comfortable in the city yet ready for that summer getaway, the lemlem x H&M collaboration is a womenswear collection that features a relaxed, fashion-forward range of kaftans and beachwear pieces with bold stripes and dip-dyed colour-blocking along with swimwear, jewellery and accessories, made of more sustainable materials.

Known for a chic yet effortless aesthetic, easy-to-wear designs and artisanal details, there’s also a modern elegance that radiates from lemlem and Kebede herself. For this collaboration, traditional handwoven materials often found in lemlem’s pieces are translated into cover-ups, sundresses, tops, shorts, trousers, swimwear, jewelry and accessories. Crafted from more sustainable materials including organic linen, recycled polyester and Tencel Lyocell, each piece is about being joyful — it’s sunny, light and breezy.

“I love that H&M has always been at the forefront of doing really cool collaborations. So for lemlem, it’s really exciting to be part of that group of brands that they’ve collaborated with. It’s also the first time we have a whole lemlem look, with the jewelry really adding to the feeling and the woman that I want it to look like. My creative direction included the campaign, too, which was so much fun and special because I got to shoot with my daughter,”

Liya Kebede, founder and creative director of lemlem.

lemlem’s signature stripes and color-blocking sit alongside the key elements of fluidity and soft textures. The color palette includes shades of blue, white, bright orange, soft pink, neons and a hint of pale yellow. There’s also a timeless feel overall in the collection, with the idea that pieces can be passed down from generation to generation.

“With lemlem, you can’t help but notice its ease and elegance, which Liya Kebede obviously and beautifully embodies, too. It was wonderful to have Liya’s creative input at every step in this collaboration. We were also really happy to include more sustainable materials throughout the collection and just can’t wait to launch it around the world”

Maria Östblom, Head of Design at H&M.

Available from 22 April, the lemlem x H&M collection will be in selected H&M stores as well as online with prices starting from KWD 3.990.