We know that electric cars are the future, for so many reasons. Lexus have been pushing all kinds of barriers in their continued efforts to deliver innovative and amazing experiences. And when they unveiled the “Lexus Electrified” vision for an upcoming generation of electrified vehicles, we were wowed to say the least. Headlining this moment was the debut of the Lexus LF-30 Electrified Concept.

Since the brand’s creation in 1989, Lexus has endeavored to deliver to its customers innovative and amazing product and brand experiences that stimulate the five senses. Since the launch of the RX 400h in 2005, Lexus has led the world as a pioneer in electrification technologies such as the two-stage reduction gear and the multi-stage hybrid system which leverage technology to offer excellent performance and the direct driving sensation characteristic of Lexus Hybrid vehicles.

The “Lexus Electrified” vision targets a fundamental leap in vehicle performance, handling, control and driver enjoyment―even as mobility within our society continues to change with autonomous driving and vehicle electrification.

Evoking the original fun of driving, Lexus is developing new advanced posture control and other electrification technologies to further evolve driving pleasure, and to fundamentally transform the essence of luxury vehicles of the future.

Towards this end, Lexus is drawing on the lessons learned developing the core technologies found in Lexus’ popular range of gasoline-electric hybrids, including battery management, power control modules, and electric motors.

In particular, the technology of Lexus Electrified enables integrated control of powertrain, steering, suspension, and brakes, realizing the ultimate potential of the motor control technology cultivated in HV. With this technology, we can control the driving force to provide ideal vehicle posture according to each driving situation.

Lexus endeavors to continue providing enjoyable and safer driving vehicles. By 2025, Lexus will have available electrified versions of all Lexus vehicle models and are aiming for the sales of electrified vehicle models to outpace those of conventional internal combustion engine vehicle models.’LF-30 Electrified’ new concept embodies the vision of Lexus’ electrification.

A glass roof above the rear seats features voice control and a gesture controlled “SkyGate” display window that uses Augmented Reality (AR) to display various types of information, such as a realistic star-filled sky, user-favorite videos, and even navigation.

With in-wheel electric motors, steering by wire, and Lexus Advanced Posture Control, the LF-30 can offer a dynamic experience unlike any currently available.

Lexus Advanced Posture Control technology regulates the drive-power output from high- torque electric motors to adjust vehicle posture in tune with human sensibilities. Completely independent control of front and rear drive wheels allows appropriate provision of front- wheel drive, rear-wheel drive, and all-wheel drive, depending on the driving situation.

Compact and lightweight drive-power units expand freedom in vehicle packaging and are used to enable the driver to enjoy ideal driving, regardless of the road surface or driving conditions.

The steer-by-wire system eliminates a mechanical connection to allow more flexible turning control depending on driving conditions, and a more precise steering feel aligned with the driver’s intention. It also contributes to a greater sense of openness by allowing the steering controller to be shifted forward and out of the way during autonomous driving.

Onboard AI distinguishes the voices of vehicle occupants, and uses personalized information stored on the driver’s control key to serve as a partner. It facilitates the adjustment of elements of the interior environment, such as air temperature and audio, and the setting of navigation routes and destinations, while also making proposals for activities after arrival. It also understands driver’s preferences and helps them control the suspension and powertrain settings in real-time according to the driving scene.

The LF-30 Electrified also carries the ‘Lexus Airporter’ drone-technology support vehicle. Using autonomous control, the Lexus Airporter is capable of such tasks as independently transporting baggage from a household doorstep to the vehicle’s luggage area.

Based on the latest autonomous driving technology concept of ‘Lexus Teammate’, the LF- 30 Electrified features advanced driving support functions in the form of a Chauffeur mode and a Guardian mode.

Occupants can enjoy both comfort and peace of mind during autonomous driving with advanced posture control technology being employed.

Furthermore, a self-parking function and a front-door pickup function in which the LF-30 Electrified autonomously moves from driveway to doorstep provide an especially high level of convenience.

For more information on Lexus in Kuwait, call the team on 1830030. Check out their Facebook, Instagram, Twitter, and YouTube @Lexuskw, or visit lexus.com.kw.