Mohamed Naser Al Sayer & Sons have announced the opening of the brand-new Lexus boutique, L-Finesse, located at Assima Mall. This new world of Lexus powered by advanced technology has found a Kuwaiti home at the architecturally stunning, modern shopping destination in the capital governorate.
The opening ceremony was attended by Shunsuke Kitai, Assistant General Manager at Toyota Motor Corporation along with Mubarak Naser Al Sayer CEO, Mahmoud Abou-Zahr Senior Business Director Lexus Kuwait, Top Management Team, members from Lexus Sales and Service in the presence of representatives from the press and media.
Mubarak Naser Al Sayer said, “Al Sayer and Lexus have always taken new leaps of excellence, and we thrive to enhance, develop and be creative. From car models and designs, to our facilities and of course, the way we provide an amazing experience to all of our customers.”
The Lexus L-Finesse design seeks to give physical form to the Lexus experience. It dynamically unites the contradictory elements of “leading-edge” and “finesse”, through the seamless anticipation of customer needs and desires that is central to Lexus’s design philosophy.
Lexus-designed products, known for their incisive simplicity and intriguing elegance, are also on display at the spectacular showroom. Customers and Lexus fans can now experience the modern, striking, yet warm and driver-friendly products at the L-Finesse Boutique at Assima Mall.
“Lexus is the leading luxury automotive brand in the world, especially in Kuwait. It is by far the most desired luxury automotive brand.” Mahmoud Abou-Zahr commented. “Market trends are now changing and AlSayer Lexus wants to be where the customers are, rather than waiting for customers to come to showroom. L-Finesse is closer to the customer and will offer a unique experience, and of course, increase the brand value”.
Assima Mall is located in the heart of the city and attracts visitors of all age groups. It also holds many of the long-awaited “firsts in Kuwait” such as National Geographic Ultimate Explorer Experience, UFC Gym, a new supermarket brand, and now the new L-Finesse boutique. According to Bedour Faisal Al Sayer, Deputy Marketing Manager “L-Finesse is a unique concept store not a regular showroom. An impressive location where visitors can explore about Lexus brand and products. We are providing a modern experience powered by the touch of advanced technology. L-finesse promises the ultimate luxury experience right from the moment our customer steps in and through the various touch points at the store”.
Discover Omotenashi – Japanese Hospitality Customers at the L-Finesse Boutique will be welcomed by the boutique’s receptionist who will guide them in every step through their journey with a service of wide-range beverages to create a memorable, high-end experience. Some of the exceptional features of L-Finesse include an official accessories and merchandise display, two brand advisors offices for a more personalized, one-on-one experience to explore the latest Lexus models with customers, offering them a convenient opportunity to execute a sales transaction if the customer wishes to purchase a brand new Lexus.
Powered by Advanced Technology Upon visiting L-Finesse, Customers will notice the display of two digital screens at L-Finesse. The concept store also features a large horizontal video wall displaying the true Lexus spirit. Furthermore, there are two more interactive screens for customers to explore the Lexus brand and its heritage. L-Finesse is also equipped with two virtual reality (VR) units where customers are introduced to Lexus vehicles driven by the exciting VR experience, supported by the motion sensors and the VR headset. Such advanced technology enables them to interact with the selected vehicles, change colors, turn around, get inside, play product videos, and much more.
Lexus aims to consistently provide the highest levels of customer satisfaction for all Lexus investors and buyers. The L-Finesse endeavor is part of the continuous commitment by Al Sayer of further reinforcing Lexus’s strong market presence, and its connection with its esteemed customers and loyal fanbase.
Lexus L-Finesse is now located in the new Assima Mall in Kuwait City. Follow them on Instagram for more information @lexuskw.
