Swiss watch brand Longines, with its partner Behbehani Group officially inaugurated its first boutique in Kuwait. Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. The opening was celebrated with the presence of stunning actress, and Longines Ambassador of Elegance, Aishwarya Rai Bachchan.
On Wednesday January 23, 2019, Longines had the pleasure of inaugurating its new Kuwait boutique, located in the renowned Avenues Mall. In celebration to this unique event, Longines Ambassador of Elegance, Aishwarya Rai Bachchan honored the opening with her presence to cut the ribbon. Including Mr. Charles Villoz, Longines Vice President, Mr. Patrick Aoun, Longines Brand Manager Middle East, and Mr. Ali Morad Behbehani, Behbehani Group President.
Considered by many as one of the world’s most beautiful women, the Bollywood superstar Aishwarya Rai Bachchan has embodied Longines’ slogan “Elegance is an Attitude” for 20 years. As in all times, she brought glamour and sophistication to this opening, during which she was wearing a timepiece from the Longines Master Collection Blue Edition, featuring a sunray blue dial with diamond indexes.
The new boutique is a contemporary interpretation of Longines’ traditional values, and illustrates the brand’s innate ability to match elegance and innovation. Its crystal-clear facade provides an unobstructed view, and illuminates the entire space. A dedicated corner will allow customers to discover The Longines Equestrian Collection illustrating the brand’s longstanding commitment to Equestrian world.
On this occasion, the Vice President of Longines, Charles Villoz said, “We are really proud to have opened our first boutique in Kuwait, at this extraordinary venue. We are delighted to provide our customers with the opportunity to discover our various collections, in an elegant environment reflecting Longines’ traditional values.”
Longines has generations of experience as official timekeeper of world championships and partner of international sport federations. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries.
Behbehani Group President Ali Behbehani also added, “Longines is highly appreciated in the Kuwaiti market, marking the importance of opening up its very own boutique at The Avenues.” He continued, “we strive to offer our customers the best shopping experience in Kuwait.”
The Longines Boutique is located at The Avenues For more information, visit their website on www.longines.com.
