From the clothes we wear to the spaces we inhabit, color plays a pivotal role in expressing our inner selves. It’s an art form, a canvas upon which we paint our emotions and ideas. We may not think it, but every one of us is an artist. We all express ourselves visually in the way we engage with the world around us – even if we don’t always realize it, all of us are brimming with ideas. Sometimes we just need to find the courage to express them.
If you like to uplift your space with the seasons, as we step into the summer months, Jotun’s colors for 2024 are a tribute to the art and science of color. The 23 colors are perfect to get inspired by as you revive the energy in your homes. We will be picking our favorite colors for our office to enhance our creativity!
Reflecting the beauty and nuance of nature’s own palette, this collection is designed to provide both aesthetic inspiration and practical insight. These colors will inspire you with the confidence to express yourself and be creative – with nature as your muse, and your home as your canvas (or even your second home – the office!).
Behind every stunning color, there’s a blend of science and art. Jotun’s color tech lab is where initial ideas are transformed into refined recipes, ensuring the highest-quality paint colors for surfaces of every scale. This lab meticulously crafts each color to deliver exceptional stability in different lighting conditions, outstanding color accuracy, and excellent hiding power. It’s important to note that gloss and other finishes might influence a color’s appearance, so be sure to consider your desired look when selecting from our palette – our advice, sample the colors in the room you will apply it to – the lighting and even soft furnishings can give the color an entirely different tone! You can thank us later!
The palette itself is a celebration of tranquility and introspection. Picture nature-inspired greens, soothing blues, and gentle grays reminiscent of serene skies and seas. Earthy browns and beiges ground the atmosphere, while hints of yellow and gold infuse spaces with joyous energy. Lisbeth Larsen, Global Color Manager at Jotun, emphasizes, “When it comes to expressing ourselves, color is the most powerful tool we have. CANVAS is Jotun’s way of showing that deep down, everyone can be an artist.”
To showcase these hues, Jotun collaborated with Oslo’s Kråkvik & D’Orazio creative studio, crafting beautifully styled settings that blend colors in intriguing combinations. The result? Spaces that exude serenity, rustic charm, and thoughtful reflection.
In a world where our surroundings are more important than ever, Jotun’s Global Color Card 2024 offers not just colors but the freedom to transform your home into a personal masterpiece. Embrace the artist within – let your home be your canvas.
Let the colors of CANVAS transform your living spaces, and let your home tell your story. The colors are available in all Jotun shops in Kuwait. Follow Jotun on Instagram to find out more @jotunpaintsarabia.
