Showing us that life is about the journey rather than the destination, we rely on MANGO’s striking campaigns to appreciate the little details that make this journey all the more worthwhile. With a Spring Summer 2018 campaign envisioned through the lens of the talented Mario Sorrenti, MANGO invites us to slow down, heed nature’s call, and celebrate the connections we share with people.
MANGO celebrates the natural and the sense of belonging, under the intimate gaze of Mario Sorrenti. We’ve all been there, taking pause to lament the speedy passage of time. We grapple with trying to remember experiences, rather than slowing down to take in those precious moments. The Spring Summer 2018 campaign features Anna Ewers, Amber Valletta and Noah Mills to unify this message under the famous song “Sea of Love” reinterpreted by Cat Power. The campaign flawlessly presents different personalities within the same concept, all eager to share the sense of belonging to a group.
Shot in an arid landscape where empty desert dunes meet the sea, the visuals behind the campaign are quietly captivating and feature various portraits that augment the Italian photographer’s vision to explore the combination of the natural and the growing trend between fashion and new technologies.
The stunning campaign has gone viral, where users were also directly involved in the choice of the out ts worn by the models. This initiative is combined with others and arrives from MANGO’s desire to create shared spaces and experiences with its customers, highlighting the unity among people who share the same passion for fashion, trends and the brand’s latest offerings. A key element of this project is the eminent hashtag #MangoGirls, where users from all over the world can offer their own interpretation of MANGO’s collections.
For women, Spring Summer 2018 is oaty, and almost ethereal, with highlights that include delicate and lightweight garments with varying transparencies. These garments can playfully overlay one other depending on how you style your out t, and the best juxtapositions are often presented when these pieces are combined with oversized garments. In the fabrics, we found astonishing textures in pleats, prints and cloqué dominate, which, together with a palette of neutral colors, produce garments of organic and natural inspiration.
The men’s collection is characterized by unstructured tailoring with loose and comfortable silhouettes, in natural fabrics to present an artisanal appearance such as cotton and linen. Stripe prints in neutral tones give the garments an artistic, soft and warm look, also in touch and in tune with nature. The accessories in leather and textured fabrics contain utilitarian details for added practicality.
While 2018 has brought us so many collections that have struck our imaginations—we’re yet to feel most in tune with the special connections that life offers us, than with MANGO’s latest collections. Can’t wait to visit MANGO’s nearest branch? Shop online!
Shop the latest collections from MANGO at The Avenues, 360 Mall, The Promenade, Gate Mall, and Kout Mall. For more information or to shop online, please visit shop.mango.com/KW.
