When we heard that new local brand Marion is using Korean and Japanese technology to influence the way modern, young women wear the traditional abaya, we couldn’t wait to check it out. Marion is a new, luxury, local concept from experienced industry retailers, and they source and import their fabrics from the East.

According to the Marion designer, these fabrics fall beautifully and are excellent to wear during Kuwait’s hot summers. The way that these high-quality materials have been created is very advanced and confidently designed with contemporary women in mind. In doing so, Marion is mastering the art of creating luxury abayas, which fit perfectly.

Matching these technically sound textiles, Marion ensures that their embellishments maintain a high-quality finish through their superb quality application techniques. The imported machines that are used for the embroidery and Austrian Swarovski crystal appliqué are so precisely calibrated that they are considered some of the best in the world.

These abayas are for a new generation, using modern embroidery techniques and designs that echo with the modern Middle Eastern woman. Lace, fringing and other global fashion inspirations can be seen throughout the collection. Each design is exclusive to Marion, and the best part is that each design is made and finished in Kuwait. So, before you rush out to get your abaya from other foreign brands, check out Marion’s amazing designs!

The main, broad collection range is always being added to, as Marion boasts an in-house designer. Match that to the focus on affordable luxury and there’s every reason why you should be coming to the newly opened Marion store to browse the collection!

For more information about Marion Abayat, follow them on Instagram @marion_abayat and Facebook: Marion.abayat or visit www.marion-abaya.com. The store is located on the mezzanine floor of Sama Mall in Equalia and mezzanine floor of Nigra Shamali, Hawally.