With over 150 years of expertise, MARTINI brings its reputation and knowledge to the zero-alcohol category to cater to the low/no trend that’s sweeping the globe. All the skills of Martini experts were harnessed to produce the very best grapes from Northern Italy’s premium regions to produce the MARTINI 0.0. Lovingly crafted in the sun-drenched hillsides of Northern Italy, using the finest Italian grapes, MARTINI 0.0 provides consumers with an all-natural, alcohol-free sparkling beverage that still retains the same great flavor that Martini is known for. The result is a light, sweet, delicate fruity taste – perfect for celebrating with friends and with meals.
Piedmont, home of MARTINI, is the birthplace of the Italian Sparkling tradition, here in the 1850s the first sparklings were made. In time the steep hillsides near the town of Asti became the center of Martini production. Martini is now synonymous with the glamorous, and aspirational lifestyle of Italy. Its links with fashion, glamour and car racing established the brand as a premium player.
As the world’s number one Italian Sparkling beverage they felt compelled to be at the forefront on emerging consumer habits and trends. More and more consumers were demanding better alcohol -free beverages which led them to develop a pleasant and delicious sparkling drink without alcohol. This drink is for consumers that do not drink alcohol but who would still like to enjoy the celebratory and refreshing drinking experience that comes with bubbles.
Martini 0.0 is not a wine because it is not fermented and does not contain alcohol at all; it is made from concentrated grape must, and is alcohol-free. Martini 0.0 is a stylish and refreshing sparkling drink that delivers a fresh and fruity taste.
First, the harvesting of the grapes takes place. This process is done by hand due to the steep slopes of the vineyards, which allows strict control of the quality of the grapes. Next the grapes are pressed. This is done in whole bunches and not in grapes to protect the delicate flavor of the juice by not bruising the fruit. During the blending phase, the grape juice is maintained at a cool temperature to preserve its natural freshness. It is then added to the blending tank with yeast and the temperature is maintained between 18° and 20°. After that, the blend needs to rest to make it sparkle. The liquid is transferred to an autoclave, a sealed and pressurized resting tank where yeast and sugar are added. This time the gas produced is trapped and dissolves giving the sparkle in Martini 0.0. Finally, the Martini 0.0 is filtered and bottled directly with the pressure maintained throughout to preserve the carbonation. Each bottle will be sealed with the traditional ‘muzzled cork’.
Martini 0.0 has fresh, fruity, fragrant and pleasant aromatic notes of Moscato. The taste is fresh and well-balanced between acidity and sweetness. Think of typical of Italian white grapes, slight touches of citrus, sage, elder and peach. In a glass, you will see the yellow with gold reflexes set in a rich golden color.
Lovers of fizzy drinks will appreciate that Martini 0.0 has a pressure of around 4.5-5 bar, delivering the most exciting bubbles.
For the best experience, Martini suggests using a flute glass. Hold the glass to the light, look at the color, and look for fine lines of bubbles. Smell just above the glass to capture delicate notes. Take a deeper smell closer to the glass to capture the stronger notes. Take into the mouth and swirl round the plate, so it touches all sides of the mouth. Assess how the bubbles feel in the mouth (soft, prickly, gentle). Then capture the key flavors. Think how long the flavors last in the mouth and what is the final taste you are left with. Martini 0.0 can also be mixed with syrups, fruit purées and even fresh mint for lots of different refreshing drinks.
You can find Martini 0.0 at roomserviceq8.com and select retailers. Follow @roomserviceq8 on Instagram for more information.
