Some partnerships make immediate sense. ABYAT’s majority stake acquisition of Mastara is one of them. At its core, the deal brings together two complementary strengths: ABYAT’s decades of experience building world-class showrooms and a retail ecosystem that spans everything from custom kitchens to furniture and accessories, and Mastara’s expertise in delivering personalized, in-home consultations for custom window coverings and blinds. The result is a more complete offering for the customer, and a more connected one.
Mohammed Khaled Abul, CEO of ABYAT, has been clear about what the acquisition represents. “Creating exceptional customer experiences is at the heart of what we do,” he said, describing the move as a natural extension of ABYAT’s ongoing commitment to giving customers greater flexibility in how they design and realize their dream homes. The showrooms remain central to that vision. This step simply allows the same quality of expertise and service to travel further, into the spaces where customers actually live.
For Mastara’s founder and CEO Jamal S. Alfahham, the partnership opens a new chapter in the company’s trajectory. ABYAT’s integrated infrastructure, its operational depth, and its established customer base give Mastara the platform to grow its shop-at-home model at a pace and scale that would have taken considerably longer to reach independently. “This collaboration enhances our operational capabilities and expands the scope of our home services,” he says. The ambition for the next phase includes not just custom window solutions but a broader range of in-home services.
For Mastara’s leadership more broadly, the deal represents both validation and acceleration. Co-founder and CFO Saif Zeraatian describes it as a pivotal moment, one that “aligns us with a partner that shares our long-term vision for redefining the shop-at-home service across the GCC.” The capital base strengthens, but more consequentially, so does the reach. Markets that would have taken years to enter independently become a closer prospect with ABYAT’s infrastructure behind the model.
Partner and CMO Carly Arzeen Zandipour brings a marketer’s eye to why this particular alignment matters. “The vision was always clear,” she says. “We were building something that is premium, convenient, and embraces the future of retail across the region.” Her admiration for ABYAT is long-standing and specific: the consistency with which they have delivered experience-led retail across so many categories, at real scale, is what makes them the right partner. “To grow alongside such a name in the region is a very exciting moment for all of us. Together we’re changing the future of custom home products and the way people shop for and experience them.”
The deal reflects something broader happening in Gulf home retail: the most successful brands are not choosing between the showroom and the home visit. They are building both, and building them to work together. For ABYAT and Mastara, that integration is now the foundation of what comes next.
For more information, visit mastara.com and abyat.com. Follow @mastara.kw on Instagram for the latest on what Mastara has to offer.
