Our homes are our safe spaces, where we go to shed the layers and be ourselves completely. So designing a space that is a reflection of who we are and a space we can see ourselves grow into is an essential part of our being. And we have just found inspiration in a surprising place! The collaboration between social media star and influencer, Ascia, and our favorite digital fabric store, Mastara.
We love how Mastara has grown in its offerings, having started as an online fabric boutique specializing in bringing customizable, made-to-measure curtains to our homes, they now have added sofas to the mix. Most recently, Mastara has been collaborating with the region’s hottest designers like Ziad Antonios Sarkis, and now Ascia!
Ascia has also evolved, from her beginnings as a fashion blogger to a lifestyle influencer, entrepreneur and business owner. Her irreverent sense of style and ability to bring things together and make them work are what make her so special. And we were just so excited to see how she would design a living space with Mastara, of course it would be fabulous, of that we are sure!
“We had always planned to work on two types of collaborations, first with designers and interior architects, and the second with celebrities and online personalities. Being an online company in a traditionally ‘brick and mortar’ industry, it was important to team up with those who reach people primarily in the digital world. We had been seeing Ascia’s obvious passion for interior styling through her content over the past. Coupled with her unique and creative taste, we knew that Ascia was just the person to curate something truly inspiring and interesting, and she certainly exceeded our expectations,” explained Jamal S Alfahham – Mastara CEO.
Mastara has been smitten with Ascia’s style and passion since they started working together. “As I’ve gained more experience over the years, I realized the joy I take in designing. So much of that joy comes from creating spaces where the meeting of style meets comfort. I’ve wanted to venture into interiors recently and this felt like the perfect way to go about it,” Ascia explains why she decided to collaborate with Mastara.
Ascia worked on two pieces with Mastara, Diwaniya and Woodles. The ‘Diwaniya by Ascia is such a unique piece, it’s not only beautiful to look at but it’s also versatile and comfy. With this piece she was aiming for a ‘conversation pit’, somewhere to have as your own personal haven at home where you can spend quality time with family and friends. The layers of tiered boucle fabric give it such a multi-dimensional and organic aesthetic that it is truly a work of art.
Woodles, on the other hand, is very unexpected. It is a set of 12 upholstered wall art pieces designed by Ascia. Not only do they decorate but they create a natural insulation that gives rooms a warm and cozy vibe. The organic shapes, wrapped in high quality Italian and European fabrics of the Boucle and Velvet variety, are available in three color palettes and are super easy to install using the peel and stick tape.
The ever humble Ascia said she wouldn’t call it a collection, because she only designed two pieces, but commented that they are powerful, fun, playful, and strong. We certainly think the pieces make a statement without being too loud. They are eye-catching without trying too hard.
According to Mastara, Ascia went all in, she didn’t start with something small and simple, she pushed their boundaries and created two aesthetically brilliant and well-designed pieces that she very specifically had in mind. Where one might think that a celebrity would stick to something plain and simple like a basic ottoman or funky chair, she came in with a well-articulated plan of exactly what she wanted and was involved in the design process the entire way through, the results are astounding!
The brand remarked on how wonderful it was to work with her as a person, and how involved Ascia was in the details of her creations. “All we needed to do was extract the ideas from her imagination, which she was able to articulate extremely well. The Woodles for example started by her creating each shape with some tape on a wall, no sketches, no measurements, they are direct from her imagination to a remarkable end product. Ascia and her team are extremely professional and dedicated. We are not surprised that she has found the success she has. It is impressive to see someone so young with such passion and drive. We can’t wait to do more projects with her,” explained Jamal S Alfahham – Mastara CEO.
Ascia’s designs are a great addition to any home and the perfect starting point for anyone trying to give their home a more unique touch. We asked Mastara for advice on how to we can make our home more reflective of our personalities. They told us to be authentic to ourselves and not to follow trends. A trend is something that will have its lifecycle and eventually end, but your unique preferences and style will always be you. This is 100% of the reason why Mastara does not mass produce, The brand will always have a made-to-order element that allows customers to take control of their home furnishings from choosing textures and colors to having pieces that fit their lifestyle. “We are simply here to guide and help highlight those in the industry who are truly pushing the envelope when it comes to style and design. In short, be true to yourself, trust your instincts and dare to be different,” explained Jamal S Alfahham – Mastara CEO.
Find out more about this unique collaboration by visiting mastara.me or checking out @mastarakw on Instagram.
