Mastara have been busy in the past year, bringing plans to light that have been in the pipeline since the very conception of the business, while still focusing on the core business. Mastara is, first and foremost, a fabrics company, bringing the best fabrics from around the world onto an online platform via the digital fabric store and launching the in-home consultation service to deliver made to measure curtains and sofas to customers.

Now, they have launched their ‘Interior Design program’ (ID Program) which connects designers to customers. The designers create their collection and can submit a sketch or a render to Mastara, who take care of the rest.

Mastara’s love of design is what compelled them to partner up with designers. ”We have the utmost respect for designers and wanted to launch a platform where designers could focus on what they do best and create amazingly authentic pieces to share with the world. The Mastara platforms were always intended to bring people closer to unique, bespoke, and high-quality home decor and furniture designs and away from only having online options for mainstream furniture. By launching this platform, we have created a gateway to connect people to designers,” explained Jamal S Alfahham– Mastara CEO .

Designers launching their collection with Mastara only invest their time and creativity. Essentially, an ID partner, is getting a company that is committed to their success, a marketing team, a dedicated website, 3D rendering of the collection to digitally fabricate into as many styles and colors as they like. Usually, this is a considerable investment for any designer and forces them to have to focus on things outside their creative work.

“We want the designers to focus on what they do best and for our team to become an extension of them. Our designers get a whole team to work with them ensuring their success and Mastara get amazing designs to share with the world that can’t be found anywhere else as well as the luxury of being able to showcase designers’ work that we truly believe in,” explained Jamal S Alfahham.

Mastara’s first designer in the ID Program is Ziad Antonios Sarkis and you’d have to be living under a rock to have not heard of him. His designs are always on point and incredibly creative, his passionate love for what he does is so evident. It was important for Mastara to work with someone who was just as passionate as they were for this launch.

Coming from a family that has a rich history in interiors which goes back generations in “the art of living”, he has a reputation for designs beyond the common. Ziad is forever in search of creative challenges to translate the needs and wishes of his clientele into practical and innovative designs that are unique to each of his clients.

“He has the reputation of being one of the most professional and creative people in the business. Our first designer to launch this program was of paramount importance, it sets the tone for the ID program. Ziad has been the perfect fit, he not only pushed the limits of his design capabilities but also pushed our limits as to the execution of his collection, the results speak for themselves,” said Jamal S Alfahham.

“In an ever-changing and evolving online shopping market, it’s thrilling for me to develop an innovative collection for the local market in collaboration with Mastara’s dynamic, malleable, and professional team who I am certain will take my designs to exciting modish levels,” explained Ziad Antonios Sarkis.

Ziad has developed four designs and each design strikes a particular style chord through its quirky, unique and artsy nature. These are not just any sofas, they are art pieces, comfy, fun, and completely exclusive to Mastara. Not only do they make you say WOW when you look at them, they are all handcrafted and made with the highest quality materials and sealed with the Mastara quality guarantee. Each design can be developed into full furniture lines of ottomans, armchairs, and even the Tweed and Chignon designs can be customized into Stylish Diwaniyas, reception rooms or customized into seating arrangements to suit any space.

“We’re excited to connect designers to people and vice versa. We want to be a platform that uncovers talent and provides a new online experience where people can find unique pieces created by amazing designers and boost confidence in online shopping in the furniture world. Working with Ziad has been an amazing experience, not only did we have the pleasure of being trusted by such a prominent designer to represent him and bring his collection to life, we have the opportunity to show the world what magic can happen when designers have creative and artistic freedom,” said Jamal S Alfahham.

Mastara are currently onboarding more designers to showcase talent and create pieces that show variety of style and taste on their platform, they also are working with some celebrities who have a passion for design to curate their collections to inspire their audience.

Find out more about this unique launch by visiting mastara.me or checking out @mastarakw on Instagram.