As the colder months make their way to us, we’re all on the hunt for that perfect coat. Known for their beautifully designed, carefully made and easy to wear styles, the contemporary Italian fashion brand, MAX&Co. is our go-to destination! With their latest collection of gorgeously made outerwear, you get the best of Italian craftsmanship meshed with international flair. This season, MAX&Co. presents us with their latest Il Mio Cappotto capsule coat collection – and we’re in love.
Borrowing style and insight from the stylish women of the world, MAX&Co.’s Il Mio Cappotto coat is considered both classic and contemporary. Each coat brings to life the essence of a major fashion city with all its glory. From Milan to Hong Kong, the brilliant designers at MAX&Co. looked to some of the most stylish women across the globe to bring us a coat so quintessentially representative of their city.
MILAN
In a nod to the Milanese woman’s ability to give even the everyday essentials a luxurious spin, the timeless sartorial coat – here in wool beaver fabric – is rendered ultra-lux when worn with rich burgundy and leather accents and printed blouses. Clean, classic lines give the wearer the perfect blank canvas for unleashing her glamorous side.
PARIS
A perfectly pitched balance between nonchalance and polish is the secret to the Parisienne’s distinctive blend of insouciant chic. Her tomboyish charm is captured in the Paris Il Mio Cappotto coat. Fitted at the top, with a half-belted waist, the coat flares at the bottom, creating an ultra-flattering silhouette. Cut from bonded wool, the design has a hound’s-tooth lining, which chimes with this season’s ’60s mood and brings visions of the era’s ingénues to mind.
LONDON
Bold, creative and charming but with a devilish sense of humor, the London girl is unapologetically original – something which always comes across in her sense of style. Drawing on the energy of swinging ’60s era London, the city’s Il Mio Cappotto coat comes in a preppy, thigh-length cut, complete with a neat little collar. Flipping the codes of traditional British design on their head, in brushed mohair the coat’s tartan finish is rendered punky rather than prim.
TOKYO
Perhaps it’s because of the purity of Japanese design – which combines time-honored tradition with the fast pace of the future – but the Tokyo woman is unafraid to take risks with what she wears. For this chapter of the Il Mio Cappotto story, MAX&Co. reimagines the kimono as a felted wool and cashmere coat with wide, 3⁄4 length sleeves and a high collar. With a cocooning silhouette and architectural lines, the coat is hand-cut with raw edges.
MOSCOW
The most romantic silhouette in the collection, this is the epitome of epic style inspired by the great heroines of Russian literature – with elongated military lines that are just what is needed to protect chic Muscovites from the cold on a shopping day off the Red Square. A tonal chevron design characterizes the fabric, made with a soft blend of wool and alpaca.
HONG KONG
Cosmopolitan Hong Kong is a true melting pot of influences and aesthetics, and a gateway between the east and the west. This is directly echoed into the city’s eclectic style and MAX&Co.’s take on it. Cut from double wool enriched with diagonal reinforcement, the iconic wrap silhouette is reinterpreted as sleek overcoat with a belted waist and 3⁄4 length sleeves. Designed to be worn casually open, or tied to create a more fitted silhouette, the coat is surprisingly versatile – much like the Hong Kong woman’s style.
All the fabrics used are made in Italy by the most prestigious Italian fabric experts guaranteeing you MAX&Co.’s refined quality and finesse. It’s this sort of attention to detail that makes MAX&Co. stand out. Adding to the global mood of the collection, each coat comes with a clothing bag and tags designed by Melbourne-based Instagram calligraphy star, Jasmine Dowling. Now how can we resist that?!
Find the Il Mio Cappotto collection in the MAX&Co. store, 2nd Avenue, The Avenues, Kuwait. You can follow them on Facebook: MaxAndCoOfficial, Instagram, Twitter and Pinterest @MaxAndCo or go on their website for the latest news www.maxandco.com. Follow Alyasra Fashion on Instagram @Alyasra.