There is a season when the birds start singing and poets get inspired.

There is a time when the skies embrace blue, and flowers bloom in full glory.

There is a season when wander lust strikes and you seek out the unfamiliar.

It’s time to shake off the winter clothes and adorn fresh new styles as the sun shines and temperatures rise. Max brings you a palette of fresher colors consisting of warm corals, purples in the form of violet and orchid tones. Dresses are integral to the season and a key look in the collection is the ‘Prairie look’- consisting of washed out denims in soft mid-tones, pretty plaids and soft muted floral prints. The look consists of pretty shirt dresses, draped harem pants, and pretty embroidered tops and tunics.

Nautical collections come with a twist this Spring, and florals, stripes and polka dots are mixed with the classic nautical colors. Florals are also big and garments like skirts, dresses and blouses are swathed in flowers. Animal prints are still in vogue and a variety of spots and stripes in line to add to your style, so too are Checks and plaids and you’ll find them in store, all at great value, of course.

Winter’s buttoned up look moves away towards a more laid back unstructured vibe. Two key trends are driving the season ahead- Global traveller and Comfort dressing. These ranges fall neatly into the trends that reflect classic menswear with lots of relaxed elements shown through style, comfort and color.

The leisure camp features colorful shirts and relaxed chinos teamed with clean and precise checks and stripes. Linens are in, with newness being injected with fresh and bright colors. Formals take a new approach with premium fabrics in smart and contemporary fits. Banker shirts and slim-fit formal trousers add style to the range. Denim featuring upgraded fabrics and stone washing with hints of dirt and stain marks contribute to a smartly diluted high street look. Detail is key: right whiskers, fray marks, rips and washes give vintage denim the best value for its competitive price.

The Max Spring Collection also features tees, checked shirts, chinos and knit wear decorated with embroideries, studs, and distorted flock effects. A wide range of sport jackets and hooded shirts are also available at terrific value.

Kidswear at Max this season reflects lots of fun and spirit in the most smart and cool outfits. Sports graphics are key for boys with preppy, varsity-inspired tees throwing in lot of newness to the range. Max also offers Back-to-School styles, with vest tops, T-shirts and cropped jogging pants seen in tones of burnt yellow, cream and blues. Racing, nautical and robot themes are also key this spring with items like hoodies, layered tees and smart denims.

For girls tropical prints on dresses accompanied by bright stripes is trending. Color-blocking is big this season with dresses being the main styles to carry off this detail. The rock chic look is accentuated with fun animal prints, rock graphics with purple and fuchsia colors accompanied by bright yellows. Boho pieces with embroidery detailing, cotton skirts and gypsy tops bestow that fresh pretty feel on young princesses. Kidswear at Max this spring offers you the latest fashion at best prices.

Max showrooms are located at Al Rai, Salmiya, Hawally, Fahaheel, Khaitan and The Avenues to experience the freshest and trendiest fashion in town! Visit www.maxfashionretail.com for more information.