If 2020 has taught us anything, it’s to be kinder to our world and ourselves. With Monki’s new denim campaign, this statement rings true and reflects the brand’s commitment to its sustainability goals. Yes, we all love all things shiny and new, but that doesn’t mean that we can’t make better decisions when it comes to our purchasing choices.

Monki’s latest denim campaign is teeming with nostalgia; think VHS home videos capturing dreamy backyard summers and candid moments with friends. A soft narration describes the sustainable features of the jeans – features that not only make you look good but also feel good.

Since 2016, the brand’s entire denim range has been made with 100% certified organic cotton. With additional sustainable features frequently added, including sustainable zippers, recycled thread, recycled zipper tape and post-consumer waste (PCW).

The brand aims to increase the use of PCW in all products – while many of the denim styles already include a small percentage, they have released a few special items made up of 65% PCW and 35% recycled polyester (for durability). By using PCW instead of virgin cotton there are savings of up to 4500 liters of water, per 1kg of fabric.

The new collection pedestals pastel lavender, worn black and classic blue washes. Key pieces include the high-waist and wide leg vintage fit. Subtle puff sleeve details enhance the retro styling. And the coordinated sets are featured in both shirt and jacket combos.

Shop Monki’s latest denim campaign available at Grand Avenue – The Avenues.