MUJI embodies an aesthetic and a lifestyle that we aspire to; minimalism, comfort, flowing linen and slow living that is also productive but still full of artistic journaling. Your MUJI inspired dream life is probably different, but that is why the brand is so well-loved by everyone. MUJI’s full name — Mujirushi Ryõhin — literally translates to “no brand, good quality”. The name reflects the company’s mission to develop simple products using the best materials and sell them at reasonable prices. 

MUJI is a renowned producer of stylish, functional and affordable quality goods that are relevant to all aspects of urban living, whether at work, rest or play. Their logo isn’t plastered on every product, but they are still instantly recognizable. MUJI uses repurposed and natural organic materials ethically sourced from across the globe whenever they can, making their products environmentally friendly and safe for everyday use. 

The brand was founded in 1980 in Japan and has grown to over 800 stores worldwide with 21 stores in Kuwait, UAE, KSA, Bahrain, Qatar and Oman.  Globally, MUJI features an assortment of over 7,000 products, offering shoppers a wide variety of choices, in categories such as health & beauty, storage, kitchen and dining, travel accessories, bedding, furniture and fashion. 

We love stocking up on MUJI’S Essential Oils. They are extracted from local native plants such as lavender from Provence in southern France and lemons from Sicily in Italy for a rich fragrance. They are the perfect companion to the Aroma Diffusers that use ultrasonic waves to diffuse and disperse a fragrant mist. Works with little heat so you enjoy only the pure, original aroma of your essential oil.  

Because quality is paramount at MUJI, you can trust their skincare range. Toners and Moisturizers: As water is the base for all MUJI’s skincare products, they took great care in selecting only quality water drawn from a natural cave in Kamaishi City that has been slowly filtered naturally over decades. MUJI skincare can be used by everyone – women, men and children as well. The range is fragrance-free, with no added colors or mineral oils, Paraben and alcohol-free. All skincare ranges contain natural flower and fruit extracts. 

But beyond that, MUJI has some of the best storage solutions. Most of them are modular and stackable, so they can be customized to fit your space and needs. There is also a fantastic range of furniture including bed and mattresses, sofas and chairs, tables, and shelving units that are designed to be practical, comfortable, and elegant. 

MUJI isn’t just for the home, the travel-related products are your new best friend. Suitcases, gusset cases, vanity cases, and more will help keep everything organized and make travelling less stressful. The travel-sized bottles and makeup containers are the easiest way to take your favorite shampoos and products with you without worrying about space or the TSA.

Whether you are travelling or staying put, MUJI’s clothing collection for the entire family are timeless and chic.  Mostly made from natural fibers – organic cotton, organic linen, yak wool and silk; they are all breathable and comfortable for the modern urban human who wants to look effortlessly put together. You can mix and match or layer many of the items together to create a variety of different styles and looks. The brand has recently launched their 2019 Autumn / Winter fashion collection across their stores in the Middle East. The “One Size” range for Ladies, is unique to MUJI and is not available in stores other than MUJI. 

By allowing each product’s value to present itself organically, Muji has become a brand that transcends cultural barriers. Because they do not add their logo or brand to their products, they have elevated anonymity to a badge of honor that resonates with a new class of conscientious consumers. 

Visit the MUJI store in Phase 2 and Grand Avenues – The Avenues. For more information, follow MUJI on Instagram @mujimiddleeast. Featured image courtesy of MUJI.