In 1992, the very first Body Butter was born. Created in the kitchen of Dame Anita Roddick –Founder of The Body Shop – the very first Mango Body Butter was given its name by her daughter who, while making a piece of toast, simply said “it’s like butter…for your body”. This seriously rich formula transformed moisturiser application forever, from the humble squirt to the generous, body-loving scoop. The rest is history.
Today, these iconic moisturisers are loved so much that one is sold every 3 seconds across the world. And these body-loving favourites just got even better. The new Body Butters are now registered by The Vegan Society (a gold standard for vegan certification), made with at least 95% ingredients of natural origin, love skin with 96-hour moisture and come in their most sustainable packaging yet.
Just grab the best Body Butter for your skin type (there’s a tub for every beautifully unique body). Scoop, spread and slather it on. Don’t be shy. Give dry-prone nooks and crannies like your feet, elbows and knees some extra TLC. Loving that body, and your planet, never felt this good.
The Body Shop owes a lot to its famous Body Butters – and to beautifully unique bodies around the globe – for helping them reach cult status. Their new and improved Body Butters are not only their best yet but are a bid to give back to those beautiful bodies. After all, every body deserves to be loved and pampered, right? And these aren’t just any Body Butters…they’re an act of self-love. So, every time you scoop, spread and slather on some Body Butter, take a moment to appreciate every inch of your body – yep, even those wobbly bits and curvy bobs (we all have them).
A VEGAN-FRIENDLY, BODY-LOVING FORMULA
The new and improved Body Butters – 13 to be exact – are all registered by The Vegan Society and made with at least 95% natural origin ingredients, including handcrafted Community Fair Trade shea butter from Ghana. The Body Shop harnesses the nourishing power of Community Fair Trade shea butter from the Tungteiya Women’s Association in northern Ghana, helping to provide financial independence for Ghanaian women. Today, over 600 women from 11 villages handcraft the shea butter using an 18-stage process of traditional techniques, passed on mother to daughter for generations.
Delivering 96 hours of intense moisture, their Body Butters leave your skin feeling soft and smooth without feeling sticky. In fact, in a The Body Shop study, over 90% users agreed the formula easily melts into skin and has a non-sticky feel and over 86% agreed the Body Butters made them feel good in their skin.
THEIR MOST SUSTAINABLE BODY BUTTER YET
With new fully recyclable packaging, these are The Body Shop’s most sustainable Body Butters ever. They’re all made with aluminium lids and 100% recycled plastic, including Community Fair Trade recycled plastic collected off the streets of Bengaluru, India, through The Body Shop’s trade partnership with Plastics for Change. Because, let’s face it, there’s an abundance of plastic in our environment already. With almost a third of India’s waste being uncollected, it has given rise to 1.5 million unsung heroes known as ‘waste pickers’ who work tirelessly to clean up their streets.
The Body Shop’s Community Fair Trade partnership with Plastics for Change not only helps tackle the existing plastic problem but helps support around 2,500 marginalized waste pickers in India with access to more sanitary working conditions and a fair price for the plastic waste they collect.
As The Body Shop’s new recyclable Body Butter tubs are made with 100% recycled plastic, it helps reduce the use of virgin plastic in their tubs by 241 tonnes per year. So, be sure to recycle the lid and tub to show your planet some love.
Dive into Strawberry, British Rose, Pink Grapefruit, Satsuma, Mango, Moringa, Shea, Coconut, Argan, and Olive right now by visiting the nearest Body Shop store. Stay updated with the latest from The Body Shop by following @TheBodyShopKuwait on Instagram and Facebook, or shop online at www.thebodyshop.com.kw.
