Reinforcing the legendary status of one of the Middle East’s best-loved vehicles, Mohamed Naser Al Sayer and Toyota have launched the eagerly-awaited new generation of its iconic Land Cruiser in the region. The all-new Land Cruiser combines outstanding all-terrain performance with a spacious, high-quality interior to bring drivers and passengers an elevated experience on every trip.
ALSAYER held the Kuwait premier for valued partners of Toyota as well as distinguished members of the press and media in adherence to the Ministry guidelines. The event was attended by Mubarak Naser Al Sayer CEO at ALSAYER, Martin Aherne Business Director and Bader Faisal Al Sayer Toyota Marketing Manager representing Mohamed Naser Al Sayer.
“I feel extremely happy when I see members of my family, my friends and of course our customers, enjoying their Land Cruiser’s. They share a great bond with it, they are so confident in its ability, and they truly believe – Once a Land Cruiser, Always a Land Cruiser.”
Mubarak Naser Al Sayer
Since first launching in 1951, the Land Cruiser has become renowned for its exceptional off-road capabilities in adverse environments. Throughout its 70-year history, it has served as an indispensable tool that supports people’s livelihoods in remote destinations, contributes to humanitarian aid and disaster relief efforts, and enriches people’s lives through experiences only the Land Cruiser can provide.
A cumulative total of approximately 10.4 million units have been enjoyed by customers in 170 countries all over the world, and particularly in the Middle East where the Land Cruiser has attained a loyal following thanks to its reliability, durability, and superlative off-road performance. To continue responding to customers’ expectations of the Land Cruiser as “a vehicle that allows people to go anywhere and everywhere and come back safe and sound,” Toyota has been advancing and evolving the model by setting ever-higher development and evaluation standards based on the needs of drivers across the globe.
“Toyota designed the all new Land Cruiser drawing feedback from people right here from this region, our valued customers told Toyota what they wanted, Toyota listened and have developed the new Land Cruiser 300 based on your feedback.”
elicited Martin Aherne.
Takami Yokoo, Chief Engineer in charge of development, commented: “I believe that regardless of how times change, Land Cruiser must remain true to its roots. As such, our goals for the new Land Cruiser are best-ever off-road performance as well as setting a new benchmark in body-on-frame on-road performance. My team and I are eager for customers to experience this long-anticipated evolution, with groundbreaking enhancements to the platform and powertrain, an overwhelming exterior presence and an interior appointed with enough luxury and functionality to make customers forget they are traveling over harsh terrain. The launch of the all-new Land Cruiser is a celebration of its 70th year as an icon, and I sincerely hope it can be a source of vitality and support for our customers around the world.”
“Land Cruiser is going to elevate it’s “King Of The Road” status to a whole new level, with an even better presence, and performance – appealing to BOTH young & old, male or female, city lifestyle or desert camps”
Bader Faisal Al Sayer.
“We are excited to introduce the all-new Land Cruiser, an iconic vehicle that has earned its place in the hearts of drivers around the world and remains one of the region’s most popular SUVs,” said Kei Fujita, Chief Representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation. “Equally at home during off-road adventures or navigating today’s urban cityscapes, the Land Cruiser’s go-anywhere capability truly delivers the joy of mobility, bringing unrivaled performance, safety, and comfort to drivers and passengers alike.”
“The legendary Land Cruiser embodies Toyota’s reputation for reliability, durability, and capability, and has become an integral part of people’s lives for 70 years not only in the Middle East, but in virtually every part of the globe. We thank our loyal customers for their enduring support and remain committed to working hand-in-hand to create ever-better cars.”
Kei Fujita
Toyota is so confident in the vehicle’s proven design dimensions that its engineers have kept virtually all aspects unchanged, even with the implementation of the new TNGA platform. The all-new Land Cruiser retains its iconic size, while gaining an even stronger stance through its increased front and rear wheel tread. Technologies accumulated over many years have been paired with the latest breakthroughs to achieve improvements such as weight reduction, lowering the center of gravity, the adoption of new powertrains, new interior and exterior designs, and advanced safety features.
The 2022 Land Cruiser comes with a choice of three powertrain options, including two newly developed V6 twin-turbo engines. The V6 twin-turbo 3.5-liter petrol engine achieves class-leading performance that surpasses that of a conventional V8, producing 409 hp and up to 650 nm. Meanwhile, the V6 twin-turbo engine 3.3-liter diesel variant, which will be available to buy in the region soon, is capable of 302 hp and up to 700 nm. Both of these newly developed engines are mated to a 10-speed automatic transmission. The vehicle is also available with a naturally aspirated 4.0-liter V6 petrol engine that produces 271 hp and up to 385 nm mated to a 6-speed automatic transmission.
The all-new suspension setup features double-wishbone suspension at the front and a 4-link rigid suspension at the rear, delivering a higher level of on-road stability and off-road performance. The vehicle’s lightweight, high-strength structure ensures excellent reliability and fuel efficiency. Additionally, the vehicle is available with Adaptive Variable Suspension System (AVS), depending on the grade, which optimally controls the damping force based on driving conditions to ensure refined ride comfort. The all-new Land Cruiser also introduces the All-Wheel Drive Integrated Management (AIM) concept, which delivers integrated control of the vehicle’s drive force, AWD, suspension, braking and steering systems according to driving conditions to enhance driving pleasure.
The all-new Land Cruiser is equipped with the latest off-road driver assistance features, including a three Differential Lock system (front, central and rear) that is unique in the segment and provides enhanced off-road capabilities on rough terrain. Toyota’s all-new Electronic-Kinetic Dynamic Suspension System (E-KDSS) enables independent front and rear suspension control with two independent loops mounted on a solid frame, a global first that allows customers to enjoy greater ride comfort and stability both on and off-road.
In addition, the new 3D-Multi Terrain Monitor (3D-MTM) assists the driver in determining the road conditions around the vehicle, a first for Toyota that facilitates safer and more confident low-speed maneuvering. A new AUTO mode enhances the capabilities of Multi-Terrain Select by adjusting according to road conditions such as sand, rock, dirt, and mud. The vehicle also features crawl control and turn assist functions.
The all-new Land Cruiser has evolved into a one-of-a-kind vehicle with the sophisticated charm of a flagship model, while inheriting the traditional traits of robustness and authenticity appropriate for a full-fledged off-roader. The front design builds on the heritage of previous models, with functional features such as headlamps and the radiator grille set higher to reduce the risk of damage during off-road driving.
The all-new interior cocoons passengers in a sophisticated and comfortable space unaffected by the external environment. Controls and switches are intuitively grouped and easy to operate, even when driving on challenging roads. The cabin offers a range of advanced features such as wireless charging for smartphones, Active Noise Control, and a 4-zone automatic air conditioning system with rear control switches. The cluster gauge features a 7-inch color Multi-information Display (MID) and a 12.3-inch Multimedia display.
As with any other Toyota model, safety remains a top priority for the all-new Land Cruiser, which comes with an advanced safety system. This is complemented by Toyota Safety Sense, an advanced safety technology package that includes a Pre-Collision System (PCS) that introduces new features including Emergency Steering Assist (ESA) and Intersection Turn Assistance to help prevent collisions with vehicles, cyclists and pedestrians. The package also includes Dynamic Radar Cruise Control (DRCC) with Full-Speed Range, Lane Tracing Assist (LTA), Lane Departure Alert (LDA), and Automatic High Beam (AHB).
Available in 10 distinctive exterior colors, the all-new Land Cruiser allows customers to express their individuality. These include three newly available colors; Precious White Pearl, with true pearl texture and high brightness; Dark Blue MC, a high-quality dark blue that reflects urban styling; and Avant-garde Bronze ME, a rich bronze with a strong presence. Meanwhile, the interior is available in a choice of Neutral Beige, Black, or Dark Red. The vehicle also comes equipped with new 17-inch, 18-inch, or 20-inch alloy wheels. The 18-inch wheels are available in a choice of two designs, one of which offers better off-road performance, while the other expresses functional beauty and practicality.
Visit toyota.com.kw or call 180 3803 to book your test drive today. Follow @toyotakw on Instagram for the latest updates.
