At the foundation of the brand lies Mansour’s desire to bring forth Ancient Egyptian wisdom into this ever-changing world. Her life-long passion for ancient Egypt combined with her love for jewelry and precious stones is translated into each and every piece of her magical creations. Mythical symbols and artifacts that are prevalent inside the walls of the pyramids and temples of ancient Egypt, stand at the core of the brand’s designs.
Rasha Mansour is a passionate, self-taught jewelry designer. Her obsession with gold started at an early age, often playing with her mother’s jewelry. Born and raised in Dubai, she spent a lot of time during her childhood and teenage years in the gold souks and bazaars of the Emirates.
At the age of 16, she decided to study Business & Finance in Egypt, where she met her teacher of Egyptian mysteries, Katy Noura Butler. Butler has been living at the pyramids area for over 30 years and is the author of the renowned book “The Egyptian Path of Love.” Mansour has been a student of Butler and the Egyptian Mysteries over 20 years.
“As mankind stands poised at the threshold of a new world, it is time to look to the ancients for guidance and bring the ancient mysteries to life. Due to my Egyptian heritage, I feel it is my responsibility to present ancient Egypt in the most authentic way and share this ancient knowledge with the world and the new generations,” says Rasha Mansour.
The brand took its first steps in early 2021 when Mansour decided to pursue her true calling and founded the brand, leaving behind the corporate world. Encouraged by the success of her first creations that immediately caught the eye of Egyptian personalities such as renowned actress Mona Zaki and international celebrities such as model Adriana Lima, Mansour continues in her exploration of eternal tales through the creation of precious heirlooms.
Striking charms, neckless, bangles and rings, are made from the highest quality of gold and certified gemstones, all carefully chosen to complement the story of each piece. Mansour honors and preserves the authentic meaning and message behind each piece to remind the wearer of their own gifts and qualities.
“I like to think that what I do is more than just fine jewelry. It’s a well-studied art form that I treat with the utmost respect. Keeping the original proportions and meaning of each symbol is very important to me. Each piece represents a certain story and emanates a particular energy the wearer can tap into,” says Rasha Mansour.
From Khepri the Scarab God who represents rebirth and transformation, to the Ankh which stands for the feminine and masculine unity, Mansour’s creations feature an array of mythical pieces.
Lotuses are widely featured in the work and were the main inspiration for her brand campaign. Observed for thousands of years as a symbol of the sun, creation, and rebirth, the Lotus flower follows the sun cycle, closing up and sinking beneath the waters of the Nile at night, to rise once again and open up at dawn. Not only are Mansour’s various representations of the lotus ever so striking and modern, but they are also true to form, emulating the curves of the beautiful flower.
The Egyptian Book Of The Dead is one of Mansour’s main guides for her hieroglyphic pieces with their sacred symbols and beautiful and relatable quotes. Another major appearance from the ancient land is the wonderful deity, Hathor in various pieces including the signature piece “The Dendera Ring”, inspired from the Dendera temple.
The wearer of Hathor is promised Hathor’s energies of joy, love and happiness.
Mansour dedicates her precious time to research and source specific stones to complete her designs. Some of her pieces took months from the initial concept and design to final production.
The collection is available for purchase online at www.rashamansour.com.
PR Agency: @m.dna.agency
Shoot production: @flarepr
Creative Direction & Styling: @mahahamada___.
Creative photography: @blackcreativestudios @abdallah.sabry_
