Ali Abdulwahab Al Mutawa Commercial Co. (AAW) today announced the launch of its new back-to-school initiative, Eastpak Lab, a collection of 17 patches offered to Eastpak customers upon the purchase of their backpacks during the month of August.

Beginning August 10 until August 20, CARBON FIBER in Salmiya and The Avenues Mall will be supplying 4-free patches with every Eastpak backpack purchase. Patches selected would be pasted onto backpacks in-store while designs include peace signs, four-leaf clovers, cherries, stars, pineapples and more. The offer applies towards Eastpak backpacks in-store only.

AAW General Manager, Ali F. Al Mutawa said: “At AAW, we encourage people to express themselves through the use of creative means, giving reason to the Eastpak Lab initiative. This year, we are delighted to add excitement to back-to-school lists by sharing the opportunity to customize backpacks in order for your children to be creative, express themselves, and be able to distinguish which one is theirs in the back-to-school shuffle.”

You can contact Eastpak Kuwait on 2572 3561 (Salmiya) and 2259 7377 (The Avenues Mall), and for more information on Eastpak products, check out www.eastpak.com.