They don’t identify themselves as people who produce events, but as “Memory Creators” instead. “We don’t just offer rentals and equipment,” Sameh Omran, Managing Director of Philosophy explained, “We want to create memories no matter what your budget is.” Inspired by creativity, strategy duo CEO/Founder, Riham Al Ayyar and Sameh Omran agreed to pool their talents to galvanize the creative industries. Having mastered their crafts over the years, it was the next logical step – to offer a service that caters to creative solutions. Gurus in their respective fields, the duo have set out to change the face of events in Kuwait.
Joined by creative harmony, Philosophy came about after extensive research and market surveys as a need to fill a gap in the market. “The image makes a brand loved, memorable, unique and preferred. We establish and nurture the brand’s image with catered creative solutions to further develop them”, Riham elaborated, “We partner with our clients in all phases of the marketing strategy; identifying the opportunity, target audience, positioning, personality and image as well as creating the communication messages.”
“We wanted to find our own niche,” Sameh continued, “it became clear to us that the event companies here didn’t create, and we wanted to create.” Taking that urge to create to a whole new level, the duo decided to adopt their own philosophy – “and that was how we chose the name, Philosophy,” Riham smiled. As opposed to thinking outside the box, they agreed to diminish the box entirely and use the entire space as their “idea canvas.” With nothing to hold them back, they’ve taken events to a whole new level.
“We don’t offer traditional event planning,” he continues, “Instead, we offer 360 marketing solutions.” Focusing on branding and adding value to their client’s marketing strategies, they aren’t afraid to create the most intricate of plans. Car model launches have been turned into theatrical performances portraying the battle between good and evil, video game releases no longer involve traditional competitions – but rather bringing the game to life and letting the participants re-live their gaming personas – the sky’s the limit! They will do whatever they can to ensure that you don’t just have an event; you have a memorable brand, custom made for you. Simply put, their ethos is to provide you with a theme and concept tailored to your needs and image; and they manage the entire project from A to Z.
Never repeating or recycling ideas, Philosophy strives to bring you the latest creation they can think up. “I research the international market to get inspiration,” Sameh explained. A constant process, they will do whatever it takes to find the right means for the brand they’re representing. Dedicated to what they do, Riham and Sameh’s collective expertise will make any brand stand out from the crowd. By studying the field expansively, all their implementations come from a place of knowledge and a deep understanding of the market. Ranging from event managing to branding solutions and media relations, there’s nothing Philosophy doesn’t do. Anything related to the image, be it interior design ideas, attitude training for employees, guidelines creation – everything is covered. Inquisitive by nature, they question everything during briefs to ensure that your brand is represented in the best light and according to your needs.
Always to the point, Philosophy promises to be with you every step of the way – from conception to completion. Innovative and imaginative, there are no limits to their creations and they always put your brand’s needs first. The memory creators behind Philosophy are brilliant in their respective fields. Clever and unique to the market, even their branding is distinctive! When it came to creating their own brand, they pulled out all the tricks from their hyperbolic hats. Upon meeting them, make sure you turn their business cards upside down – you can still read Philosophy either way. Why you ask? Because they’re quirky! Sticking to the belief that change comes from within, their branding is a mirror to what they can create for you. Regardless of your budget, they take on the challenge to give you the most unforgettable experience.
Following their recent successful events – like the release of the game Call of Duty, GMC, and the new Honda showroom launch – we can’t wait to see what else they come up with! From what we’ve heard, the unveiling of the new Honda showroom was off the hook! Received brilliantly by the attendees, it was an absolute hit. A force to be reckoned with, Riham and Sameh are just warming up and this event was a mere taste as to what they can, and will do. Taking Kuwait by storm, it’s only a matter of time before they shake up all the events in the region. After all, they don’t just “produce events and brands, [they] create memories.”
If your brand needs a revamp, Philosophy is the team for you! Philosophy Events & 360 Solutions can be reached at 96000981. For more information about their services and awesome events, email them at info@philosophymena.com.
