In the world of luxury automobiles, true distinction is measured not merely by sales figures, but by the ability to create enduring relationships, deliver exceptional experiences, and embody the values of one of the world’s most revered marques. It is this philosophy that has once again placed Porsche Centre Kuwait at the pinnacle of regional achievement.
Operated by Behbehani Motors Company, Porsche Centre Kuwait has been named Porsche Importer of the Year 2025 for the Middle East region, securing one of the German manufacturer’s most prestigious honors. The recognition marks the third time the Kuwaiti retailer has received the distinction, following previous victories in 2021 and 2022, underscoring a sustained commitment to excellence that few in the region can rival.
The award recognizes the retailer’s exceptional performance across all areas of the business. Judging criteria include customer satisfaction, service quality, sales innovation, team efficiency, and the ability to cultivate long-term loyalty to both retailer and brand.
Awarded annually to the most outstanding Porsche partner in the region, the title is reserved for retailers that excel across every aspect of the business—from customer satisfaction and aftersales care to innovation, operational performance, and long-term brand loyalty. For Porsche Centre Kuwait, the accolade reflects years of meticulous attention to detail and a relentless pursuit of excellence.
At the heart of this achievement lies an unwavering focus on the customer journey. Every interaction, from initial consultation and vehicle configuration to ownership support and specialist servicing, is carefully curated to deliver a seamless and highly personalized experience. The result is a remarkably loyal clientele, many of whom return time and again to expand their collections, upgrade their vehicles, and deepen their connection with the Porsche brand.
This award follows a standout year for Porsche Centre Kuwait. Other 2025 accolades included Pre-Owned Sales Excellence Award, the Porsche Aftersales World Challenge for Bodyshops, and Customer Prospect Management Essential Cockpit, as well as the Porsche Aftersales World Challenge. Together, these achievements reinforce the centre’s reputation as one of the most accomplished Porsche operations globally.
A key contributor to this success is the retailer’s landmark facility in Shuwaikh. Widely recognized as the largest Porsche showroom in the Middle East and North Africa, the destination exemplifies the modern luxury retail experience. Sophisticated digital technologies, immersive displays, personalized consultation areas, and elevated hospitality services combine to create an environment that reflects Porsche’s DNA of innovation, performance, and precision.
Beyond showcasing the latest models from Stuttgart, the centre offers discerning clients access to some of Porsche’s most exclusive personalization programs. Through Paint to Sample and Porsche Exclusive Manufaktur, owners can commission highly bespoke vehicles tailored to their individual tastes, creating truly unique expressions of automotive craftsmanship. Every detail, from color palettes and interior materials to bespoke finishes and design elements, can be refined to reflect the personality and lifestyle of the owner.
The centre’s commitment to automotive heritage is equally impressive. As one of only three officially appointed Porsche Classic Partners across the Middle East and Africa, Porsche Centre Kuwait occupies a rare position within the global Porsche network. This designation recognizes specialized expertise in preserving and maintaining classic Porsche models, ensuring that the marque’s rich legacy continues to thrive for future generations of enthusiasts and collectors.
The past year has also witnessed growing engagement from customers, reflected in increased showroom visits, highly personalized consultations, and a resurgence of exclusive events and curated brand experiences. These initiatives have further strengthened the emotional connection between Porsche and its clientele, transforming ownership into a lifestyle defined by passion, performance, and exclusivity.
Commenting on the achievement, Hany Marie, General Manager of Porsche Centre Kuwait, said:
“This recognition means a great deal to our entire team because it reflects the work happening every day across every department. To receive this award again, alongside several global Porsche achievements this year, is something we are incredibly proud of. It motivates us to continue raising the standard for our customers and further strengthening the Porsche experience in Kuwait.”
As luxury consumers increasingly seek meaningful experiences alongside exceptional products, Porsche Centre Kuwait continues to demonstrate what modern luxury retail should aspire to be. Through innovation, service excellence, and an unwavering commitment to customer satisfaction, it has established itself as one of the region’s most influential automotive destinations.
This latest recognition is more than an award—it is a testament to a vision that places excellence at the centre of every customer interaction. In doing so, Porsche Centre Kuwait continues to define the benchmark for luxury automotive retail in the Middle East while reinforcing Kuwait’s standing on the global Porsche stage.
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