Porsche has been on a roll with incredible local collaborations and special campaigns this year. Most recently, Porsche Centre Kuwait, Behbehani Motors Company, has announced a collaboration with rising Kuwaiti fashion and accessory designers, Dana Al-Mutairi and Ghala Al-Hajri through their brand Rapture, to create a range of street fashion accessories for Macan customers, taking inspiration from Kuwait’s modern culture.
Using recycled materials and vegan leather materials, the Porsche logo is beautifully embroidered on an array of accessories which include card holders and mirror hangers. Designed with the theme of happiness in mind, each piece is presented through the use of vibrant colors, similar to some of the options available to Macan customers via Porsche’s Exclusive Manufaktur Programme. Through this clever collaboration, Porsche Centre Kuwait grows closer to their clientele, bringing the Macan at the forefront of young minds in Kuwait everywhere.
To celebrate the launch, the two-month campaign titled “Your Sidekick, Everywhere.” includes a stunning centre piece at Porsche Centre Kuwait featuring a specially branded Macan along with product samples from Rapture on display starting in June and throughout this month. Rapture was formed in 2018 as an online store offering accessories and has recently opened its first physical site in the heart of Kuwait City.
Hany Marie, Brand Manager at Porsche Centre Kuwait, said the initiative will hopefully inspire more young people to follow their inspirations and expanding the Kuwaiti start-up scene for an innovative future: “Supporting fine craftsmanship and the community has always been at the core of Porsche’s values, which in our case has extended to backing young local brands. Rapture creates pieces that aim to radiate happiness which is a welcome message in these times, so this collaboration combines values from both brands to create a unified package.”
The Macan, the brand’s compact SUV, has been a success for Porsche since its launch in the Middle East. Its mostly young and affluent demographic matches the profile of many of Rapture’s customers who appreciate bespoke levels of personalization and customization.
The four-cylinder Macan produces 252 PS and has a top speed of 227 km/h. It comes standard with the 7-speed transmission featuring manual and automatic mode, a 10.9-inch touchscreen and three-zone automatic climate control. True to the brand’s heritage, the Macan is the benchmark-setting four-door sports car in its segment.
Over the next months and while stock lasts, every Macan customer at Porsche Centre Kuwait will receive a special gift from Rapture that will consist of a variety of tailor-made items featuring the Porsche logo in a presentation box.
Don’t miss the Macan x Rapture display at Porsche Centre Kuwait, Behbehani Motors Company, on now and until the end of July. For more information, visit Porsche Centre Kuwait Behbehani Motors Company, please call 1870 870 or head to porschekuwait.com. For the latest updates on social media, follow @PorscheCentreKuwait on Instagram and Facebook.
