Alexander Wang designs evian limited edition bottle 2015 marked the ninth year for evian to partner with a fashion designer on a limited edition bottle. When it comes to design, evian’s partnership with Alexander Wang is indeed unforgettable. Wang’s design features two contrasting bottles with the brand’s barcode logo, one in black and one in white. The purity of evian is emphasized through clean graphics and highlighted by the play of the lines on the bottle. Available in two formats, glass bottles 33cl and 75cl, the bottles are available in the Middle East in selected hotels, cafes, restaurants and retailers.

Since 2008, evian has been working every year with the world’s most prestigious designers to create a Limited Edition bottle. We interview both the evian experts and Mr. Wang to get their views on this iconic collaboration.

evian:

After 9 previous editions with major fashion names, was it a challenge to reinvent the bottle design?

Each year we face a new challenge, each designer is unique, just as the bottle they create. The

creative process has to start from scratch for the collaboration to create a distinctive universe

distinct to each designer.

What elements from Alexander Wang’s sensibility attracted you to partner on this edition?

The architectural and minimalistic approach he brings to his creations really caught our attention,

and we were keen on working with him to see how he would envision and convey the purity of our

brand.

Did his roots in New York City bring a specific vision to the design?

Indeed, the black and white color contrast that was chosen represents the evianpurity in a very New-York way.

How many prototypes were produced to reach the final design?

A little less than 10 prototypes were needed.

How many bottles were produced for this limited edition?

Over 1 million bottles.

Alexander Wang:

How did the partnership with evian come about?

I am always curious to explore design in other areas that are not related to fashion. We have previously done furniture and tech-related collaborations, but product design was a new challenge.

Evian has been a long-time partner on our runway shows, so when they approached us to collaborate more closely this season, it felt like the right moment to take our partnership to the next level.

Did it feel natural to you to collaborate with evian?

In my approach to fashion design I have always had an unprecious outlook, focusing on the pieces that people wear every day, and then tweaking them and elevating them to give them a distinct point of view.  evian water is something that is truly ‘every day’.  We used linear, strong graphics to give the iconic evian bottle our sensibility, and to create a new take on it.

What’s your expression / interpretation of Live Young?

Youth and youthfulness is not defined by age, but by your attitude, the idea of ‘living young’ reflects that. Someone asked me the other day if there is one word that defines me.  It is of course impossible to be defined by one word, but ‘energy’ is what came to mind.  I am drawn to the energy of youth, the irreverence, the drive to push boundaries. I am always thinking about the next project, the next step, and it’s that newness that excites me and energizes me.

What is the idea behind the design?

We wanted to create clean, architectural lines that have a purity and simplicity to them, and at the same time also interact with the reflection and the dynamic of the water. The barcode logo is something that we have applied in different ways in our own collections, and we wanted to put it into a new context with this bottle.  It plays with the idea of branding; a barcode is a recognizable way of identification, and we mixed that with the Alexander Wang logo and strong graphics. It became a kind of logo-barcode hybrid, with the lines also giving the impression that the logo is ‘dripping down.’

Why did you create two bottle designs? How do they relate?

I often work in oppositions, and by blending the lines between them.  My collections play with the duality between refinement and the imperfect, something classic tweaked in a modern way; something  masculine juxtaposed by something feminine, something demure  inserted with something provocative. Duality forms a friction that creates room for something new to develop, or to allow people to see it from a different perspective. We wanted to continue this interaction of contrasts with the design of a black and a white version of the bottle.

For more information, visit www.evian.com