by National Web Solutions Company – Mawaqaa
We all know the value of Social Media and the use of its tools to increase awareness and improve customer service. Twitter is one of those tools, but how can you use the 140 character messages to bring in such value for your business? Here, we’re going to break it down and help you find out how you can take advantage of Twitter’s ability to reach out and build strong relationships with your target audience, so-named the Search and Respond Technique.
Optimize Bio and Tweets for Important Keywords
Twitter uses bio information to help recommend people results, thus it is very important to include relevant keywords in your Twitter bio and messages. Twitter also recommends people based on whether they tweet about certain topics regularly.
Setting Targeting Parameters
This step involves determining which factors would qualify a user as a target audience member. On Twitter, these parameters might include specific phrases in tweets, keywords included in a user’s bio, a user’s location, etc. The key is to discover the keyword phrases that produce the most relevant results. And always remember, people tweet the way they talk.
Monitor Competitors
These People recommendations could become quite competitive. Regularly monitor important keywords to understand where you rank in comparison to your competitors in the People tab of Twitter Search. If a competitor outranks you, analyze how your Twitter marketing and keyword relevance is different than theirs, and determine strategies for improvement.
Build Reach and Facilitate Interaction
The number of Twitter followers your company has will become increasingly more important. It will not only affect your ranking in Twitter Search results, but also impact your visibility in search engines. The updated Twitter Search is only one more reason to focus on building your business reach through attracting more followers.
After you find the tweets you are looking for (people who are considered as your target audience), you should now respond! And of course you don’t want to blatantly suggest your brand or product. The best approach is to focus on the user.
Ask them what they dislike about their current product / service provider and what are they looking for to have a better experience. Keep the conversation relevant to your brand, while making the user feel like you’re only motive is to help them.
A few simple exchanges can lead to a website visit, allowing the user to view the brand as a solution for their problem or query. It doesn’t necessarily turn into a sale but it does result in the exposure of your messaging to a consumer who fits squarely within your target audience. Also, that consumer is now a potential customer that understands your product/brand benefits and can easily communicate them to others.
Furthermore, all of their followers saw the conversation, and now they are also aware. After several exchanges, you’ll eventually want to circle the conversation back to your brand, product, service, etc. to make sure that the user understands your value proposition.
This requires thinking backwards; planning the questions you ask, anticipating the answers, and maintaining control over the conversation throughout, always keeping the end-goal in mind.
