Unleash your inner champion with H&M Move’s groundbreaking training collection, a powerful collaboration that brings together the legendary prowess of football superstar Zlatan Ibrahimović and the innovative design team at H&M Move. This dynamic partnership transcends traditional athletic wear, creating a collection that is as much a statement of personal power as it is a testament to cutting-edge performance design. By merging Zlatan’s unparalleled athletic insights with H&M Move’s commitment to stylish functionality, the collection delivers more than just clothing—it offers a transformative experience that empowers athletes to push beyond their limits. Each piece is meticulously crafted to embody the raw strength, unwavering determination, and effortless style that Zlatan represents, making this more than just a training line—it’s a declaration of athletic ambition. Whether you’re a professional athlete or a fitness enthusiast, this collection invites you to train, perform, and look exceptional, channeling the confidence of one of football’s most iconic personalities.
Zlatan is one of the greatest strikers of all time and has played in the world’s biggest football leagues. The renowned striker is Sweden’s all-time top scorer and has won league titles in four countries, but more than that, he’s a father, speaks five languages, and has a passion for many different sports. Zlatan is the ultimate multimover and joined H&M Move as a Brand Mover in 2022 to get the whole world and everybody moving.
During multiple design sessions with H&M Move’s team, Zlatan exchanged ideas and feedback on fit and function, which has led to a collection that combines technicality and comfort. His attention to detail is reflected in elements such as the color scheme (white, off-white, petrol, burgundy and black), advanced trims, strategically placed pockets, dynamic fit and the unique logo where the words Zlatan and Move blend graphically together. Zlatan’s insights as a professional athlete also shaped the selection of the high-performance pieces that feature the trademark material DryMove, known for its breathability.
“Collaborating with the H&M Move team has been an amazing journey where I could bring my expertise as a professional athlete to the design table. Together, we have created a training collection that not only performs at the highest level but also looks and feels great,” said Zlatan Ibrahimović, athlete and H&M Move Brand Mover. “I am proud to share this with my fans and H&M Move’s customers who are as passionate about training as I am.”
As a unique addition, the Selected by Zlatan collection features a kid’s line tailored for aspiring young athletes. Each item is crafted with the same attention to detail and technical innovation as the men’s collection. From the breathable fabrics to the fit that promotes freedom of movement, every aspect is designed to support young sports enthusiasts, whether it’s on the pitch, in the gym, or during everyday play. H&M Move aims to make high-quality activewear accessible for the many. The collection will be available within the boy’s section in the sizes 110/116 (4-6 years) to 170 (14 years+) (girls are welcome too).
“We are incredibly proud to offer our customers the AW/24 Selected by Zlatan collection,” said H&M Move’s Head of Design, Marie Fredros. “It has been so much fun to work closely together during our design sessions. Zlatan’s passioned involvement and his keen eye for technical details resulted in a performance-driven collection that we believe will inspire and empower sports enthusiasts worldwide.”
Elevate your fitness journey with the ultimate performance wardrobe that seamlessly blends style and functionality. This curated collection reimagines athletic wear, offering versatile shorts in multiple lengths that adapt to every training style, complemented by high-performance tights that provide both full-length and abbreviated options. Engineered mesh tanks and performance T-shirts feature strategic perforations, ensuring optimal ventilation and comfort during even the most intense workouts. The collection’s standout piece—a multicolored tracksuit—is designed to support your body’s recovery process, making the transition from intense training to post-gym relaxation effortless. A sophisticated padded vest with a V-neck closure, crafted with innovative ThermoMove technology, adds a layer of intelligent design to your athletic ensemble. To complete the experience, essential training accessories like high-length socks, strategically sized towels, and oversized water bottles ensure you’re fully equipped for every fitness challenge. This isn’t just workout gear—it’s a comprehensive performance ecosystem that supports your athletic ambitions from warm-up to cool-down.
The Selected By Zlatan collection is launching Tuesday December 3 in selected stores and online.
