To wear an original Simone Rocha design is to celebrate art, history and craftsmanship. When we heard that the London-based Irish designer is collaborating with H&M, we knew that this collection will be one for the metaphorical books. H&M just dropped BTS footage for the virtual announcement, and you can read all about the details below.
Continuing a long tradition of acclaimed designer collaborations, H&M is thrilled to announce a new collaboration with the London-based fashion designer Simone Rocha. The Simone Rocha x H&M collection will include Simone Rocha’s signature womenswear, alongside menswear and childrenswear.
This marks the first time that Simone Rocha has offered a wardrobe for the entire family. Each category combines a full wardrobe; special occasionwear, including tulle dresses and tailoring, alongside knits, shirting, outerwear such as trenches, casual t-shirts, accessories, including Simone Rocha’s signature sparkling jewelry and pearl-embellished footwear.
Simone Rocha is the first Irish designer to undertake such a collaboration with H&M. This collection, like all her work, celebrates her personal inter-ethnic heritage and the myriad inspirations which have defined the growth of her label, from the traditions and crafts of Hong Kong through to the greats of art history.
“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.”
Simone Rocha
For H&M Creative Advisor Ann-Sofie Johansson, this is the collaboration that has been on her wish-list for some time now. “This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.”
The Simone Rocha x H&M collection considers the many silhouettes, fabrications, embellishments shapes and influences that have defined the Simone Rocha world. It offers new twists on signatures and pays homage to key collections that have defined the Simone Rocha brand story. We see glimmers of Tudor courtiers, of wild florals, of portraits and photographs, of dolls and playthings. The collection features tartan, beading, florals, pinks, reds, and bespoke fabrications developed in-house.
In forming this collection, Simone Rocha spent time reflecting on her brand’s archive, by carefully reworking past favorites into dynamic new propositions that feel right for today.
“Simone Rocha has been on the H&M wish-list for some time. This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.”
Ann-Sofie Johansson, H&M
The collection, which will be released in stores and online on the 11th of March, also celebrates a decade of the Simone Rocha label – a great achievement for an independent London-based brand. Simone Rocha’s label is acclaimed for the strength of its vision – and a consistency that runs throughout each new garment, allowing wearers of the brand to mix and match pieces across seasons. This collection is informed with a similar desire to create hard-working pieces to be loved, cherished and worn again and again. It is an invitation into the Simone Rocha world, extended to all.
The collection will be available March 11 in Kuwait stores and online at kw.hm.com. Follow H&M on Instagram @hm.
