When we mix in a legacy of exquisite baking skills by the queen of cupcakes herself Candace Nelson and husband Charles, immeasurable passion, and a whole lot of guts and courage to launch a cupcake store during the peak of the South-Beach-Diet frenzy, Beverly Hills stars embrace Sprinkles Cupcakes with open arms, inspiring celebrities and epicureans alike. Only a few years later since launching, we welcome the house of haute cupcakes with a grateful smile, as our k-town gets extra lucky with the opening of the first Sprinkles Cupcakes outside of the US.
Recognized as the world’s first original cupcake bakery, Sprinkles Cupcakes is credited with starting the “cupcake craze”. Founder Candace Nelson chose to go back to the basics with a scratch-based cupcake policy, a natural extension of her great grandmother’s legacy who was renowned for the inimitable desserts she created—pure, delicious, uncomplicated pastries. The result is an uncompromising taste, hand-crafted with the world’s finest ingredients that shine through with every scrumptious bite.
Arriving at the Grand Avenue – The Avenues, in full Sprinkles fashion, the store’s intriguing facade, in this editor’s humble opinion, is a delightful artistic tribute to the traditional cupcake; minimalist, clean, with the main focus on the star item, the gourmet cupcake. Without reading the graceful sign, passersby might even dismiss the notion that here lies a fully operating cupcake bakery where all products are made on site from start to end; only to stop by and admire the super sized colorful circles ‘sprinkling’ the exterior for its upscale design. Upon a friendly introduction to the store, however, you will come to learn that these circles represent the dots that signify each delicious flavor of cupcakes that you will instantly love and always remember at Sprinkles. It is an award-winning design palette that showcases raw materials and that alone, with elements of playfulness and joy that is the Sprinkles experience and taste.
Sprinkles deliver this definition of the gourmet cupcake by using only the freshest ingredients, and this truly shines with the flavor of each bite taken. From sweet cream butter, bittersweet Belgian chocolate, pure Madagascar vanilla, fresh bananas and carrots, real strawberries and natural citrus zests, the cupcake base, or the cake alone will constantly impress. Each cupcake is baked with love and care, expertly frosted with a spatula, rather than a piping bag, to deliver that homemade feel to a gourmet treat.
The cupcakes are baked fresh in small batches throughout the day, and contain no preservatives, trans fats, or artificial flavors. Upon entering the store, you may consult the neat cupcake menu behind the service counter, where the modern cupcake dots tell you which flavors are available any given day. To make your life easier, feel free to consult the daily flavor card! Certain delicacies like orange, banana (where this editor lucked out to try on the day of her visit—the dark chocolate cream frosting heavenly compliments the rich texture of the banana base) are available on certain days to make for a fun rotation of flavors.
From the abstractly designed chairs suggestive of cupcake liners, that also happen to be surprisingly cozy, to the Hollywood inspired floor tiles celebrating Sprinkles signature flavors, a visit to the world’s original cupcake bakery is a delight to the senses. To enjoy your Sprinkles fix to go, choose from the various types of enticing packages on offer that suit different kinds of events. From small single cupcake boxes that are great for party favors, the chic assortment box that fits a dozen pieces, to bright cupcake stands that hold up to two or three dozen pieces, Sprinkles has your event covered. You can even buy a ready cupcake mix from your favorite flavors to bake at home, you just have to brave it on your own and make the frosting to go along with it, and the cupcake mixes even come with their signature dots to highlight the flavor of your at-home batch.
Sprinkles Cupcakes is located at the Grand Avenue – The Avenues. For more information, please call 2228 3192 or visit www.alshaya.com/brands/food/sprinkles-cupcakes/.
