marketing
Whether you are selling a product or a service, you need to understand how best to promote it on today’s media channels. Experts also argue that even job-seekers are marketing themselves and skills when they ap
By Ali Shehadi Any successful Strategic Media Planner would, just like a financial advisor, receive a set of recommend classes of investments for their respective fields. For example, financial advisors are we
While most of us understand the importance of having a proper digital marketing strategy, not many of us have an actual long- term strategy in place. A strategy that has a clear set of goals and a vision that incl
Everyone and their grandmother think that they're social media wizards. But, everyone and their grandmother are wrong. It seems simple. Take a picture, post it. Think of a witty thing to say, tweet it. Have a new
With Kuwait’s flourishing food and beverage industry, finding the right partner to help spread the word about your unique concept can be hard work. First of all, food, as an industry, is quite the personal f
Although Kuwait has developed a reasonably large number of influencers and social celebrities over the last few years given the size of the country, influencers have been around since the early 2000s, mainly in th
In most cases, marketers will tell you that they almost always have a hard time proving to their CFOs that their digital marketing efforts are paying off. Getting sales is one surefire way of showing this and is n
No, the title of this article is not a line from a cheesy love story that took place in e-pizza (Cheesy…e-pizza??? Ibiza…Okay a stretch, but worth it). It’s literally how you, myself and every person is perc
We saw a host of new and novel ideas and concepts that ushered in the New Year and we cannot forget everything that transpired in 2017. From getting close to making driverless mainstream to the introduction of AI
Isn't it funny that the new generations of super-brands like Facebook, Dropbox, Airbnb, YouTube and LinkedIn have spent hardly anything on traditional marketing? No press ads, no TV commercials, no billboards or r
Imagine Meghan Markle’s megawatt smile, and multiply that by one hundred. This is how I am greeted from across the room by Ayaat Morgan. With a confident stride, she marches forward with her hand outstretched to
If you are a tech geek, chances are you’ve either come across virtual reality in some way shape or form or you are already experiencing the new wave of technology that will soon change the way we consume content
If you’re an app publisher and are relying heavily on daily active users to generate more future funding or to simply keep your app interesting and relevant, just relying on user generated content is simply not