Those who know bazaar, know that we’re avid fans of Kuwait’s culinary scene. From conceiving and publishing more than fifteen editions of our annual Dining and Entertainment guide, to always looking toward sampling the next local food concept emerging in the local market. We believe that food will always be a driver for change, socially and economically, and that it will always bring people together. Plus, Kuwait’s food scene reigns supreme in the region! This is why we were elated when we first set eyes on talabat’s latest billboard campaign, highlighting the real stars who are revolutionizing dining in Kuwait as we know it.
From discovering the culinary wealth of modern, asian-inspried street faves at St. Almakan with the genius Faisal Al Nashmi, falling in love with all-thing chocolate again and again and again with co-founder Nouf Al Mutawa’s The Chocolate bar, and understanding the art of creating authentic Neapolitan pizza with Amr AlRifai of Solo Pizza and so many more, talabat unveils an immaculately executed ad campaign that celebrates the changemakes of Kuwait’s dining scene. And they all look amazing!
More importantly, they all look like themselves, comfortably in their true element, celebrating their love for food. Oak and Smoke’s Mubarak Al Razouki puts his passion for authentic southern BBQ front and center by tantalizingly holding up a gigantic rack of ribs that looks good enough to eat (wipes drool off of keyboard), and we loved how Chef Ahmad Al Bader is ‘remotely incorporated’ into the butcher set up for his visual, as he was ‘out of town’ for the shoot.
Each visual in this campaign takes on a highly editorial approach. Talabat’s logo almost looks like a title for an elegant publication, and each restaurateur is conveyed in a visual setup that speaks to their concept. From the use of fonts to the poses, and everything in between, the campaign visuals are so on point.
Talabat’s culinary stars campaign is produced by Yousef Menem, featuring Art Directors Eman Al Kanan and Farah Assaad, and talabat’s creative team, Ahmed Nagi, Mohammed Ayoub, and Yousef Al Sharhan.
The best part? We’ve got the full campaign visuals right here!
Look out for the campaign now on various billboards across Kuwait! For talabat’s latest, check them out on Instagram!
