When we saw talabat mart’s #cookwithme campaign, we knew that this fresh new service is up to something special. After all, talabat’s decision to enter the e-commerce realm to deliver everyday groceries was always going to be about enriching the lives of their everyday customers. But talabat always ups the delivery game the smart way, utilizing a data driven strategy to streamline our everyday wants and needs with just a few simple taps. So, if you’re missing that one ingredient that will make or break your main dish at your next dinner party, rest assured that talabat mart has you covered!

But we’ve still got a few questions that are perplexing us here at bazaar. Like: How does talabat mart maintain its 30-minute delivery promise? How do they even guarantee that we’re getting the best quality products? Where are the veggies sourced from? Who’s the genius who decided to create a dedicated gaming category on the platform and can we thank him personally? Here to answer all of our burning questions about talabat mart is Abdullah AlMansour, Senior Manager – Comms, PA, CR at talabat.

talabat is widely renowned as an industry-leading delivery aggregator, so why launch talabat mart, and in turn, begin enter the e-commerce field?
At talabat, we saw an opportunity in the e-commerce industry to potentially expand our offerings by providing a quick delivery experience of groceries that is controlled end to end by talabat. We constantly work to perfect our timeliness and speed of delivery for both food and groceries. Our main focus goes towards ensuring the best customer experience, while delivering all of your everyday essentials straight to your door.

Was this decision always a part of the company’s growth plan?
Yes, the talabat platform has already been offering both, combining convenience, variety and speed and these were the aspects that we transferred over when we launched talabat mart. We realized that by launching this new venture, we would not only save customers from a trip to the store and deliver their essentials faster, but also cater to different customer needs and desires.

What makes talabat mart unique?
Not only do we deliver within 30 minutes, talabat mart carries over 8,000 items at affordable prices that cater to daily and weekly needs. Anything that a customer would want is available on the platform, and delivered in no time! We have a strong and well-rounded assortment of +750 imported products and even +1,000 promo pack items, so variety is also key.

So, how does the service work exactly?
It’s as simple as it gets! The customer would just have to log into their talabat account on our application, go to the ‘Groceries’ section, select talabat mart and explore! We have over 30 categories of groceries that can be added to their basket, and a quick checkout feature with live tracking. No matter the quantities of groceries ordered, they will be at their doorstep in no time!

How does talabat mart guarantee the 30-minute delivery promise?
With 9 talabat marts located strategically around the country, we ensure that all areas we deliver to allow for the shortest drive time possible. When a customer places an order, by the time talabat assigns a delivery driver, the order is already being prepared by our pickers in the location. As the rider reaches our talabat mart, the order is already picked, packed and ready to be delivered by our rider. This operation process is backed up by the best-in-class tech solutions, which helps us make sure that talabat mart provides the best customer experience in a timely manner.

talabat mart has more than 33 product categories! How are these products curated?
Our goal with launching talabat mart was to cater to our customers’ every need. The categorization was curated by analyzing and studying customer shopping behavior, which gave us an indication of what would be needed for a quick commerce solution such as talabat mart. With the use of tech and customization within the platform, we came to see talabat mart as it is today.

How does the talabat mart team remain attuned to customers’ desires and wants?
Being a tech company, talabat has a very experienced team that is always on top of it when it comes to market trends and new launches. With their help, we capture customers’ requirements and ordering trends through our app or through direct feedback from them, and apply it to our platform.

Who are talabat mart’s partnered suppliers?
We have a multitude of local distributors and multinational supplies alongside well-loved brands and local startups. We often partner with external consolidators to import goodies from around the world. Earlier this year, we launched a regional initiative to enable local brands to export and sell their products in other markets and help them expand their business reach.
We started it with a collaboration with talabat Mart Qatar, where we received a range of ‘Made in Qatar’ products that were made available to customers here in Kuwait. This initiative was a big success, and we are looking to implement it in different markets.

Where are the fresh groceries, such as veggies, fruit, fresh meat & Chicken deli, and well as dairy products sourced from?
The groceries are the best possible local suppliers, which guarantees the quality and variety of products at affordable prices.

What was the craziest order ever received by talabat mart?
I wouldn’t call this crazy, but the value was impressive. Our top sold order value was 1,250 KD, and we needed five cars to pack and deliver it! It was a massive surprise, but we got it done!

Can you tell us more about talabat mart’s #cookwithme campaign? Why do you feel that the campaign has resounded so well with talabat’s followers?
CookwithMe was a campaign that totally embodied the talabat spirit. We challenged Tiktokers to cook specific and creative dishes that content creators invented. Everyone had the opportunity to try something new, become a chef for a night, and get creative with their recipes! The campaign was a huge success, that we decided to share the opportunity to create the same dishes and participate in the challenge with the rest of our customers by having a special #CookwithMe category on talabat mart to make their lives easier and have the products needed just a click away.

What’s next for talabat mart? What are some of talabat mart’s goals in 2022?
Our goal for talabat mart is to optimize our operations in line with our logistics to further reduce our delivery time. Our goal for talabat mart is for the platform to be the most convenient to customers, so that’s our logical next step! We are also aiming to increase the assortment of products we offer as customer ordering trends change, and with the help of their feedback. Through this, talabat mart will have the opportunity to partner with more local start-ups and loved brands throughout the country.

Start using talabat mart right now via the talabat app! Stay updated about the company’s latest by following @talabatkwt on social media.