Hair has an attitude, an identity. It tells a powerful story about who you are. Which is why it’s so important to give it the treatment it needs. Luckily, The Body Shop’s new vegan hair care routines are here to help your hair look and feel as powerful as you, so you can keep telling your story, your way.
Hair and scalp health is not just integral for how your hair looks, but it is also super important to ensure that you’re always feeling great and confident. And many people will confess that they’ve been on a hunt for the holy grail of hair products for most of their lives. Fortunately for us, our search ended when we found The Body Shop’s latest hair care sets. There are five new and improved hair care routines for all hair needs. From dry and flaky scalps,oily hair and scalps, frizzy, to dry or dull hair, whatever your hair concern, these new routines are pretty hair-mazing. It’s time to love your unique hair unapologetically.
POWER YOUR DO LIKE NEVER BEFORE
Why are The Body Shop’s new hair care routines so powerful? For starters, they’re all made with Vegan Silk Protein, a 100% plant-based protein, which cleverly replicates the chemical structure of natural silk produced by the common European garden spider. But The Body Shop’s is fully plant-based – ALL The Body Shop’s haircare is now registered by the Vegan Society, so, no spiders or silkworms were harmed, used or disturbed to obtain it.
Plus, all haircare is now made with (at least!) 90% ingredients of natural origin. The Body Shop’s new hair care routines are designed to improve the appearance of damaged hair, so they literally help repair the hair follicle from the inside out. A user trial discovered that 90% would recommend The Body Shop’s new haircare to a friend.
COMMUNITY, FAIR-TRADE RECYCLED PLASTIC
As consumers, we hold a lot of power when we buy a product and now, more than ever before, we’ve become more cognizant of only buying products that are sustainable and ethical. The Body Shop’s new haircare bottles and tubs are made from 100% recycled plastic, including Community Fair Trade recycled plastic collected off the streets of Bengaluru, India. It’s no secret that plastic pollution has become a global crisis and the planet is drowning in it. It affects marine and ocean life, but it affects people too. In India, almost a third of waste is uncollected. This has given rise to 1.5 million unsung heroes known as ‘waste pickers’ who work tirelessly to clean up their streets. Waste pickers, however, are mostly made up of ‘dalits’, formally known as ‘untouchables’, the lowest social group in India’s caste system. This means, unfortunately, that they are vulnerable to discrimination and poor working conditions.
The Body Shop’s Community Fair Trade partnership with Plastics for Change not only helps tackle the existing plastic problem, it also helps support around 2,500 marginalized waste pickers in India with access to more sanitary working conditions and a fair price for the plastic waste they collect. The Body Shop wants to do more than fight pollution. They want to drive social change and help empower people too.
TEA TREE HAIR CARE: PURIFY & BALANCE OILY LOCKS
Help purify and balance oily hair and scalps. Get fresh and clean locks for longer. Made with organically-grown Community Fair Trade tea tree oil from Kenya and Vegan Silk Protein. This routine also helps eliminate build-up, leaving hair feeling purified and refreshed without stripping your locks of its natural moisture.
MORINGA HAIR CARE: BRIGHTEN UP YOUR BARNET
Get healthier-feeling and visibly shinier hair and help protect it from daily pollution. Made with Community Fair Trade moringa seed oil and extract from Rwanda and Vegan Silk Protein. This routine visibly restores dull hair’s radiance and shine. Expect softer, smoother and healthier looking hair that smells fragrant and floral.
GINGER SCALP CARE: SHAKES FLAKES, SOOTHE SCALPS
The Body Shop’s famous Ginger Scalp Care range just got even better. It’s made with ginger essential oil, white willow, birch bark extracts and Vegan Silk Protein. The routine helps wash away loose flakes, soothes dry scalps and strengthens weak hair. This zingy combo is formulated to keep your hair looking its healthiest, and your scalp cool, calm and collected. For a knobbly root, ginger has a lot going for it. Hair-raising fact: The Body Shop’s Ginger Scalp Care Shampoo is their number one selling product globally. Customers love it so much, one is sold every six seconds.
BANANA HAIR CARE: PURÉE BLISS FOR DRY HAIR
If you have dry hair that’s prone to frizz, get ready for their best ever Banana routine. Now made with organic banana purée and Vegan Silk Protein, this routine nourishes hair and leaves it looking smoother and less frizzy. Bananas are also known to be naturally packed with vitamins, minerals and natural oils that are great for your hair. Plus, this creamy range will leave hair smelling ridiculously fruity.
SHEA HAIR CARE: HELP REPAIR DAMAGED HAIR
For people with curly and very dry hair that’s prone to breakage, The Body Shop’s best ever Shea routine should be on their wish list. Made with handcrafted Community Fair Trade shea butter from Ghana, which is renowned for its intensely nourishing powers, and Vegan Silk Protein, this routine helps strengthen hair and reduces breakage. It also replenishes dry locks with moisture, so it feels healthier, more manageable and intensely nourished.
Find the right hair care products for you by visiting the nearest Body Shop store. Stay updated with the latest from The Body Shop by following @TheBodyShopKuwait on Instagram and Facebook, or shop online at www.thebodyshop.com.kw.
