If there is one thing Bloomingdale’s Kuwait knows as well as fashion, it’s beauty. Based on the ground floor of the luxury retailer’s three-story fashion and accessories haven, the world’s top cosmetics brands have been specifically curated to provide you with everything needed for the preparation and production of pretty. The most exciting new cosmetics concepts come together in the Discover Beauty area, with exclusive, new and emerging brands now being seen for the very first time in Kuwait alongside established skincare behemoths.
bazaar jumped at the chance to produce a fashion and beauty shoot for Bloomingdale’s; it’s rare to get the opportunity to have an entire department store with this amount of quality items at your fingertips to showcase the best international make-up looks for Fall/Winter 2017. Then there’s the additional bonus of knowing that Bloomingdale’s works with specialized Make-Up Artists who study how to enhance your best features to create a look that’s individual and greatly flattering for you. It is also key that these Make-Up Artists keep current with the latest catwalk looks, products and applicators to give you a full range of options to delight in when in store.
Preparation is key to success and your skin as a canvas must be carefully prepped in order to create the building-blocks for a look that lasts for the entire day. Our Make Up Artist Lemish, used a combination of moisturizers with primer and eye cream, before adding BB cream and foundation. Powder set the base finishing with a fixing spray, and not one touch up on the finished face was needed at all for the entire duration of our day-long shoot. On a hydrated and plump surface, again perfectly prepped, transparent gloss was slicked over the lip as seen at Erin Fetherston for Fall Winter 2017. The look of a dark-berry lip stain was recreated by dabbing a dot of color from Anastasia Beverly Hills on only the center of the top and bottom lip, and smudged out with the finger creating a ‘kissed geisha’ feel.
A subtle taupe was washed over the eyelid using Bloomingdale’s own recently launched Color Up Gorgeous collection in the “Glamoureyes” palette. The eyeshadow in “darkness” from MAKE Beauty (exclusive to Discover Beauty) was placed along the contour line to produce a smoky eye effect and smudged out as sported by the Elie Saab winter runway models. Lemish then created a more rock and roll eye as seen at Chloê and Marni, with a light infill of black eyeliner at the waterline of the eye. Final result for our INDIFFERENT fashion feature: the uber-cool Bloomingdale’s woman; confident and edgy, international and empowered. She can work all day and stay up all night pursuing life with a lascivious enthusiasm.
For more expert advice on how to get the look, go in-store to Discover Beauty and look out for a gorgeous line-up of labels and regional brand exclusives from brands including The BrowGal, Alpha-H, 111 Skin, Sarah Chapman, Dr. Apa, Tweezerman, Lipstick Queen and Philip Kingsley.
Bloomingdale’s Kuwait is located in 360 Mall, Sixth Ring Road, South Surra. The ‘Experience Beauty’ and ‘Discover Beauty’ areas can be found on the ground floor. For more information, follow on Instagram and Facebook. With thanks to Bloomingdale’s Personal Shopping department, Mouhannad El Kahil at @2D_kw. Check out the /2D Two Dimensional showroom in Tilal Complex, Shuwaikh (2225 6800).