When starting a new project, it is completely normal to get overwhelmed by ideas and envision way too many things at once. Or, it could be quite the opposite, and you draw a complete blank! You feel your mind has hit a brick wall and your work gets completely halted. That’s where mood boards come in.
These inspirational collages are a great way to get the creative juices flowing, embodying the feel of an upcoming project. This helps keep ideas on track and makes it easier to communicate those ideas visually to others. Using different kinds of imagery and text as a collection which can be associated with your project. Keywords, color palettes, quotes, lyrics (basically anything and everything) that describe the topic, from abstract raw elements to examples of the end result.
Mood boards are the perfect base for inspiration and let’s admit they’re so much fun to do! This time, at beautique cosmetics we’re focusing on our Summer Collection of nail polishes by Cuccio dubbed The Positivity Collection. This colorfully named palette really is created to inspire, give hope and just make people happy…one shade at a time! “What the world needs just about now is a dose of positivity!” exclaims Cuccio.
We don’t always have the time to make a mood board, but we do know just how important they are. So, we recruited a very special summer intern, Yara Mackarem, to put one together for us! Who better to understand the fun colors and vibes of summer than carefree youngsters?
Bringing her positive energy to our office, this little eight-year-old gave us insight on how each of the colors gives her a different sense. For example, the Cuccio color ‘I am beautiful’ makes her think of chewing bubble-gum on the beach. That’s an idea for a photoshoot right there! When she saw the color ‘Smile’ she screamed “Glitter! I love glitter, it makes me smile so much!” She then went on to describe how it also reminds her of shiny cars, beach hats and popsicles. To prove her love of glitter, she showed us all the ways we have been missing out on it in the office, decorating our desks, notebooks and even our faces with gold and silver glitter. It definitely added some much-needed sparkle.
‘Another Beautiful Day’ reminded her of light blue skies and the waves of a clear blue ocean. ‘Daydream’ makes her feel like Barbie, “and lip-gloss,” she said as she layered on a gloss and smacked her lips together, “I LOVE lip-gloss!” We completely agree! When looking at the gold shade ‘Everything Matters’ she got up and sang “24 Karat magic in the aiiirrr”. Gotta love the Bruno Mars reference. ‘Be Awesome Today’ gained our favorite description from her, “Pink fluffy unicorns dancing on rainbows”. ‘Positivity’ she described as, “Mint, chocolate-chip ice-cream, freshly cut grass and balloons.” All things that ignite fun summer ideas.
And Yara’s favorite color? ‘Trust Yourself’ reminding her of yummy pineapples, the sun, beach or sand and, “because it’s yellow, that’s the true color of happiness.” – Bless!
Cuccio is exclusively distributed by beautique cosmetics international and is available at TONI & GUY salons at Cliffs Tower, Salmiya (2572 3381) and Corniche Club (2566 3286). For promotions, offers and ideas follow @toniandguykw on Instagram. For more information on beautique cosmetics international, please call them at 2225 1285 or visit www.beautiquecosmeticsintl.com and follow them on Instagram @beautiquecosmetics.
