We’ve always been fans of the Studio by mastara located in trendy Shuwaikh Industrial. It’s a creative space for professional and aspiring designers as well as lovers of beautiful interiors. Providing the necessary tools to create the perfect window covering and soft furnishing designs that you will love, the studio was borne with the intention to be a creative playground. Designers can visit with their clients and explore the extensive Mastara catalog of fabrics, window covering solutions and upholstery. Guests can sit back and get their creative juices flowing by creating mood boards, making decisions, and finding inspiration in a hands-on environment.
Introducing the ‘Diwaniya Studio’ by mastara
Mastara has just given the studio an exciting update by adding a new line to their existing business: the Diwaniya Studio by Mastara. This addition introduces a clear and guided 5-step customization studio as an extension to their existing window covering studio. It is unlike their previous business model, which focused primarily on in-home consultations and custom window coverings, the Diwaniya Studio offers a dedicated space where customers can work with mastaras in house design team and walk through the guided 5 step process to create the perfect seating for their salon or diwaniya.
“We wanted to create a complementary product line to our window coverings while still staying in the fabric and customized home product space. The inspiration to create the Diwaniya Studio by Mastara stemmed from the need to simplify and modernize the traditional furniture customization process specific to diwaniyas, removing the shock factor that comes with not fully knowing how the end result will be with custom designed furniture. The aim was to make it more customer-friendly, engaging, and efficient by integrating digital and physical visualization tools as well as a step-by-step guided approach, similar to successful models like Build-a-Bear and Build your Bowl on Talabat for example. Personalization is the future and having the capability to do that through a guided process is what we are achieving with the studio,” explained Jamal Saad Alfahham, mastara CEO
The 5-Step Customization Process
The most notable change to the studio is the introduction of a 5-step customization process that is engaging, interactive, and easy to follow. The studio is divided into 5 clear stations which guide you through the process to create your own designs:
1 Design: Collaborate with our in-house designer who will showcase visual designs and work with you to identify your style through a selection of predefined style types that can be personalized into your very own style, theme, and functional requirements.
2 Layout: Plan the perfect arrangement for your Diwaniya or salon seating according to your space requirements and optimize space and flow to ensure functionality and aesthetic appeal.
3 Comfort: Customize cushions, seating depths, and support levels for ultimate comfort.
4 Finishes: Choose from a beautiful selection of fabrics by ‘Fabric Library’ in lots of colors and textures. Fabric Library are globally renowned for their stain-resistant, high-performance, ISO-certified options for long-lasting and sustainable fabric choices. You can also select wood and marble finishes to add a touch of luxury and elegance to your design.
5 Accessories: Enhance your space with custom tables, cushions, and armrests or add modern touches like LED lighting and power plugs for a sophisticated finish.
The new process is supported by the addition of a curated library of timeless designs and essential collections, the introduction of modern amenities like LED lighting, integrated power plugs, and customizable tables to designs, allowing clients to add contemporary features to classic pieces. The Studios Lego-like approach helps you create and visualize your diwaniya seating components, for people who like their furniture to match and evolve with their lifestyle as it changes.
The Designer Community Mastara’s continuing belief in the local creative and design community saw the introduction of a young and extremely talented resident designer to mastara, Hussain Alkazemi, who will create and oversee all designs coming through the studio. He will work closely with customers to
personalize each Diwaniya to their specific space and style, bringing a unique and contemporary touch to every project. Our aim is to extend design requirements beyond seating alone, providing a complete design solution for your entire space. The studio also showcases local artistic talent with a customized art installation by Rasha Elzamel, which customers can view and procure through mastara.
“We are eager to collaborate more with complementary businesses and freelancers to create a truly creative and localized experience. Supporting and moving further into this space, especially with anyone working in customized products that complement mastara’s offerings, is a key part of our vision.” Carly Arzeen Zandipour mastara CMO.
The changes and additions have only strengthened and highlighted what Mastara has always offered like a commitment to creativity, personalized service, and the mastara guarantee.
“My favorite thing about the Custom Design Studio is the interactive and hands-on customization process. It transforms a traditionally complex and overwhelming experience into something fun, engaging, and accessible, allowing customers to truly express their personal style without worrying about whether the end result will turn out to look amazing. The process is designed to result in end pieces where it is extremely hard to go wrong, making furniture design accessible to literally any and everyone,” Hussain Alkazemi, mastaras Designer & Architect told us.
The feedback has been overwhelmingly positive. Customers appreciate the simplicity and clarity of the process, as well as the ability to see and feel the different components before deciding. Both amateurs and professionals have found the studio to be a valuable resource for creating unique, high-quality pieces with limitless aesthetic possibilities. When considering the myriad of wood and stone finishes, along with the preselected fabric options, stitching styles, and cushion arrangements, the potential combinations are endless. All these elements have been meticulously designed to seamlessly complement one another, ensuring cohesive and aesthetically pleasing outcomes. The Diwaniya Studio by mastara is an innovative service that provides immense value to both customers and design professionals, making the process of custom furniture design more accessible, educational, and efficient.
For customers, the new Diwaniya Studio by mastara offers a guided and simplified process, ensuring that they can navigate custom design with ease and confidence. This accessibility means that customers can engage in the design process without fear of making mistakes, as the studio’s structured approach guarantees successful outcomes. Additionally, customers benefit from a hands-on experience and education about furniture design and materials. Working with an in-house designer, they gain valuable insights into the intricacies of design, helping them make informed decisions and appreciate the craftsmanship behind their custom pieces.
Design professionals find the Custom Design Studio to be an invaluable tool in their practice. It serves as an excellent platform for showcasing design options to clients, allowing for a more interactive and visual presentation of ideas. This capability not only enhances client engagement but also aids in conveying complex design concepts more effectively. Furthermore, the studio streamlines the customization process, significantly saving time and effort. By providing a wide range of high-quality components and materials, the Custom Design Studio enables design professionals to create bespoke pieces with ease, ensuring that every project meets the highest standards of quality and creativity.
We asked the Mastara team about their future plans and they told us that they would love to expand the range of customizable components and materials. They also want to incorporate more advanced digital tools, such as augmented reality and haptic technology to enhance the visualization process and sensory experience, especially after extending the 5-step as an at-home service. Additionally, they plan to offer workshops and tutorials to further educate customers and designers on the customization process and allow them to register their own signed versions of the diwaniyas.
The Custom Design Studio bridges the gap between customers and design professionals, offering a comprehensive solution that simplifies custom design, educates users, and enhances the overall design experience. A bespoke, stylish, and comfortable Diwaniya or salon seating area that reflects your personal style and meets your exact needs, all backed by the Mastara guarantee of exceptional service and delivery is only a visit away.
Mastara is the first and only bilingual app and website in the region to offer customized curtains, and blinds. Book a free consultation today at www.mastara.me/appointment or Whatsapp 9092 5757.
