Who says you can’t have your cake and eat it too? Local gem Siham Nuseibeh’s revolutionary guilt-free bakes from her delivery concept wholehearted baked by siham guarantees butter, wheat and refined sugar free delicious dessert options without obsessing over the caloric intake. Where does one come up with such a brilliant concept? Integrity, intelligence, and inspiration – three words (well, two adjectives and a verb) that sum up Siham (or Suma, as she’s known to her close friends and family members) perfectly.
Siham’s vision of sugar and additive free yet “fun” baked goods are created with passion and consideration, mimicking their sinful forefathers perfectly. These delicacies are sure to take our food-loving nation by storm, and Siham is determined to keep Kuwait eating healthy, by replacing their everyday sugary and processed snack-attacks with wholesome options.
The fun-loving baker has educated herself with basic “common sense” facts about the food industry, managing to recreate some of her favorite goodies without compromising on flavor. Notable mentions are her out-of-this-world Ya Salam brownies – chunky, fudgy, and the perfect indulgence that will satisfy even the pickiest of sweet teeth – and her filled with goodness cookies, which are believe it or not, the best way to start your morning, with their protein packed oat shell, crammed with pure and organic chocolate chunks. And what’s even more amazing about wholehearted is that most of its products are Paleo and vegan friendly.
“I like to remind people that they don’t have to eat things that are bad for them to satisfy their cravings. Food can be fun and healthy!” Oh we know, Suma – and that’s why we’re excited to place our next order! But first, Truth or Dare.
How would your mother describe you in one word?
Sensitive.
How would you describe your mother in one word?
Sensitive.
What is the most ridiculous question you’ve ever been asked?
“What is quinoa?”
What is the most spontaneous thing you’ve ever done?
Start up a healthy bakery from home.
What is your theme song?
“Total Eclipse of the Heart” (Bonnie Tyler) or “I Want to Break Free” (Queen)
What word in the English or Arabic language do you wish you had invented?
Homunculus.
Where would you like to live? What is your dream retirement location?
Live: London. Dream retirement: an organic plantation near a beach.
What is the first famous quote that comes to your mind?
“To be nobody but yourself in a world that’s doing its best to make you somebody else, is to fight the hardest battle you are ever going to fight. Never stop fighting.” E.E. Cummings
“When we’ve renounced our dreams, we find peace and enjoy a brief period of tranquillity, but the dead dreams begin to rot inside of us and infect the whole atmosphere in which we live. What we hoped to avoid in the Good Fight – disappointment and defeat – Become the sole legacy of our cowardice.” Paulo Coelho
What animal best describes the kind of partner you’d be interested in?
Elephant or Lobster.
What do you miss about your childhood?
Eating everything.
If you could change your name, what would you change it to?
I don’t want to change my name.
How would you describe your handshake in one word?
Tenacious/resolute.
What is the toughest part of your character?
My ideals.
Who is your favourite historical figure?
Dr. Martin Luther King or Gandhi.
What in the world do you least desire?
Guilt.
What do you think is lacking in the world, which if there was more of would make the world a better place?
Empathy.
Why do you think most girls/guys like you?
I always have cookies (and my wit).
Finish this sentence: “Happiness is a thing called…”
Wholeheartedness.
To order Wholehearted’s guilt free goods, follow @wholehearted_kuwait on Instagram.
