Last month, beautique cosmetics intl. held an event for beloved brand label.m inviting International label.m Educator, Max Lamparter, to share his product knowledge and hair-cutting/styling expertise at the TONI&GUY Kuwait Salon, Villa branch. Special guests from various male and female salons attended to witness the artist at work, taking on board his tips and tricks to make hairstyling in the new year an absolute breeze!
label.m Professional Haircare was created by TONI&GUY’s Toni Mascolo and his daughter Sacha Mascolo-Tarbuck to compliment the artistic execution of hairstyling within the beauty industry. With over 60 high-performance products across the ranges, the formulas with their exclusive technologies solidified its presence at London Fashion Week as the official sponsor, setting the hair trends year after year. We loyally follow their latest hair trends, and keep rushing back to TONI&GUY’s two amazing locations at Villa and Corniche to recreate those London Fashion Week looks for ourselves.
A part of the TONI&GUY family since 2001, Max Lamparter has worked at the Knightsbridge and Regent Street salons and quickly moved into management at the Covent Garden salon. Originally Argentinian, but considering himself as a citizen of the world by spirit, Max has based himself in Barcelona, Spain as he continuously travels around the world sharing his dynamic energy and passion for the industry.
With Max Lamparter’s visit, beautique cosmetics intl. launched the GET THE LOOK campaign, teaching participating guests how to achieve the results of the look they want by firstly understanding the desired look, and more importantly, understanding the hair type they are working with. From there, Max went on to offer participants a full tutorial to fully understand all of the amazing styling products at their disposal in order to successfully mix and match products from the label.m ranges to ‘Get The Look!’ By using a unique medley of sprays, powders to mousses to achieve a suitable cocktail of strengths for optimum effects to get the desired look of choice, all the participants were intrigued by his teachings!
To start off the event, Max began cutting the first model’s hair as he explained the process of his vision, step by step, which still seemed quite abstract, until the haircut began taking form. Guests “oohed” and “aaahed” in response, mesmerized by the magic styling taking place right in front of their eyes. The demonstrations continued throughout the day, with ten models in total having their hair refreshed with trims the previous day in preparation for the event. Between the demonstrations, attendees had the chance to mingle, take photos and speak with Max one-on-one. Some of the salons, having been devotees of label.m for more than seven years, were elated at the chance to have their questions answered and to get exclusive insights on brand new product launches.
The event finished off just as it started, with a haircut! All the guests gathered, as Max called out each salon to hand them a certificate to honor their attendance. Due to the success, beautique cosmetics intl will be inviting Max back very soon, so keep your eyes peeled for this space!
label.m is exclusively distributed by beautique cosmetics international and is available at TONI&GUY Salons. For more information please call 2225 1285 or visit www.beautiquecosmeticsintl.com. Follow them on Instagram @beautiquecosmetics for the latest updates!
