Tribe of 6, the region’s homegrown and sustainable “fash-leisure” brand designed for those who style with a purpose, officially opened its first-ever standalone store in the Grand Avenue – The Avenues. The opening was attended by key influencers and artists across the fashion industry, special guests and officials of Alshaya Group and attracted visitors and onlookers.
With sustainability, inclusivity, and community at the core of the brand’s DNA, the vibrant store is expertly curated to showcase the full collection including looks to accentuate trends in athleisure, as well as fashion-forward styles to create effortless confident fits.
Tribe of 6 was born to create a community that celebrates timeless and comfortable pieces with regional designs and products. The collection is made from recycled materials of both organic and bamboo-based fabrics, the pieces use less harmful chemicals and are environmentally friendly, certified by the Global Recycling Standard (GRS), while paper price tags are made under the guidance of the Forest Stewardship Council. The working conditions and wages of those involved with the brand overseen by Sedex, an ethical trade membership organization that aims to improve working conditions in the global supply chain.
Speaking about the launch of the store in Kuwait, Jazz Hayer, President, New Ventures Division said: “We are thrilled to be opening our first store today in the Avenues, Kuwait. We are passionate about sustainable and inclusive fashion and look forward to sharing our vision with the community across the region, starting with Kuwait. We can’t wait to meet our customers as we want them to feel confident and comfortable in their fashion choices, and our team is here to help them do just that.”
Tribe of 6 embraces diversity and body-positivity by offering a wide range of styles and sizes to choose from, including unisex styles. Standing at the crossroads of East and West, Tribe of 6 is the region’s go-to brand for mindful shoppers. The new store will highlight trends for SS23 which are categorized into three themes- sporty, core and utility looks. The key color palette for the women’s range consists of iced aqua, smoke green, fuchsia pink, and apricot in a collection of elevated designs including sporty tailored suits, wide-leg casual pants, baseball jacket inspired kimonos, with a Tribe of 6 twist.
The men’s collection comes to life with unique design details, premium embroidery, and print techniques which elevate the core designs and colors including fashion essentials.
In addition to the new stand-alone store in Kuwait, customers can shop online at www.kw.tribeof6.me as well as at Harvey Nichols in Kuwait and selected Foot Locker stores in Kuwait, KSA and UAE.
