The global campaign for Triumph this autumnal season is Find the One for Every You. This collection comes hot on the heels of the hugely successful, first creative campaign collaboration between Australian model Jessica Hart and the legendary British photographer Rankin.
The lingerie features in an empowering narrative, as the campaign continues to celebrate the story of the modern, multi-faceted woman and highlights how Triumph’s collections can support ‘Every You’; there is a triumph product for every age, shape, size and occasion.
This season’s collection features deeply opulent colors with fanciful names like “Night Forest” which is a rich shade of teal. Amber features too for autumn, as well as timeless black and seductive scarlet. Triumph’s most sought-after styles, including shapewear, can be found this autumn. The aptly named Airy Sensation holds you in while keeping it stylish with breathable fabrics. Featuring black mesh over a nude underlay with a slimming patterned mid-panel, the illusion is fabulously flattering.
Amourette Charm, a veritable anthology of undergarments including loungewear pieces, promises to continue to be a firm favorite with all women. Mind you, here at bazaar we don’t like you to think we just lounge around in comfy PJs, so don’t forget that Triumph also produces sportswear!
Through this campaign featuring established collections, Triumph recognizes all the different roles women take on each and every day. The Hart Rankin campaign is one which exudes charm, individuality and femininity, and you can see the campaign in full on the Triumph website. Jessica Hart comments, “It is wonderful to be a part of such a great concept and I am proud to work with Rankin and Triumph on yet another exciting campaign, which celebrates all women. These days we all lead such varied lifestyles and each have different characteristics and needs. Triumph recognizes this and helps us to feel our best in our own skin – no matter who we are or what we are doing.”
“What I admire about Triumph,” Rankin chimes in, “is that it is all about empowerment of women. They want their customers to feel totally confident and at ease when wearing Triumph.”
Triumph consistently brings quality and innovation to the industry and customers can trust this brand. Since 1886 lingerie has been crafted by Triumph that makes women look and feel their best, and this season is no different. Research even shows us that eighty percent of women wear the wrong size bra! This year, Triumph aims to help 3.5 million women “Find the One’ – the right Triumph bra for them.
Follow @triumpharabia on Instagram and Facebook. ‘Find The One For Every You’ at triumph.com/findtheone. Shop the latest Triumph collections at The Avenues, Marina Mall, The Promenade, and Al Bairaq Mall or call 1820 012 for more information.
