Yoforia, located in the recently opened Food Circle in Mishref, is the latest arrival in the froyo market here in Kuwait. The store is fresh, modern and has an almost futuristic feel to it. As you walk in you’ll be drawn to the counter where myriad toppings await, but you’ll be getting ahead of yourself.
First you need to head around to the other side of the store to pick up a cup for your yogurt. Here you’ll encounter a TV on the wall with five simple instructions. The first step is to sanitize your hands. Sure enough, underneath the TV is a dispenser. With hands sanitized you can now choose your yogurt cup as instructed in step 2 (don’t worry about cup size at this point). Now comes the fun part – step 3 tells you to fill your cup with yogurt, and this is what makes Yoforia stand out in the froyo market – you get to operate the machine and can decide exactly how much and how many flavors you want. Don’t worry if you’re a little apprehensive about operating the machines, the friendly staff are on hand to show you how it’s done. They have six Taylor Soft Serve Freezers (the gold standard for frozen yogurt), each dispensing two flavors offering a total of twelve. At each freezer you can mix the two flavors to create a custom flavor. The pairings of flavors at each machine complement each other such as Vanilla Bean and Dark Chocolate. Other flavors include Pomegranate, Mango, Saffron, Pistachio and of course Original. They even offer Vimto yogurt for those looking for the taste of Ramadan all year round! A non-dairy Raspberry Sorbet is available for those who don’t eat milk products.
Now it’s time to get to that counter for the toppings as step 4 instructs you to do. The toppings can be found separated into four categories; sweets like gummy bears and worms, sour patch kids and marshmallows; chocolate goodies like Maltesers, Oreo Cookies and Snickers; cereal goodies such as Cap’n Crunch and Mini Weetabix and finally fruits like blueberries, strawberries, kiwi and banana. As with the yogurt, this is all down to you. There’s no staff member counting out your blueberries here!
With your cup in hand, filled with exactly what you want and precisely how much, it’s time to move to the final step of the TV’s instructions – step 5, weight and pay. And herein lies the beauty of Yoforia, you pay for your yogurt by weight. So if you want only Dark Chocolate frozen yogurt with hundreds of Maltesers piled on top, then that’s what you pay for (Maltesers are light remember). If you want a dollop of each flavor and one piece of each topping, go right ahead. That’s what you’ll pay for. This approach is perfect for kids who can have somewhat strange tastes. One final bonus; no matter how much you fill your cup, they have a KD3 maximum charge. So you can fill your cup to the brim with anything you want, safe in the knowledge that you won’t be charged more than this when you pay.
So if you’re looking for a fresh take on the frozen yogurt concept, Yoforia is definitely worth checking out. The yogurt has a great taste and you’ll never tire of the many flavor combinations. They have thirty flavors available and will be running a social media campaign soon to allow customers to vote in their favourite flavors.
Yoforia is located in the Food Circle in Mishref. Visit yoforia.com for more information.