Rumour has it that there exists an app where you can not only order your favorite meal to be delivered to your door, but you can also book your next caterer for that upcoming special gathering, and even get your grocery shopping done in one go! It’s all true folks, the all new application Zitaat does it all, in one easy-to-use virtual space. Here to unveil the story behind Zitaat is General Manager Najlaa Karam.

Please tell us about yourself.

I am a mother of two wonderful boys and very passionate about life. I worked in multiple sectors in the field of marketing & corporate communications, and I am always looking forward to the next challenge to apply what I have learned throughout my diverse professional journey.

What motivated you to start working with Zitaat? 

The potential. Zitaat has massive potential to sweep the market with its unique features and key differentiators. I also wanted to be a part of its success story!

Can you tell us a little more about the name ‘Zitaat’? What does it mean?

Zitaat is a traditional Kuwaiti word that means “hurry”, “faster” and “do it faster.” We chose this word because of its correlation with local Kuwaiti culture, however, with a modern visual twist. Also the word Zitaat has a nice ring to it. Additionally, we believe we have an amazing heritage. We would like to take part in reviving it and educating the younger generations about that wonderful heritage.

What is the idea behind Zitaat and what are the main services offered by the app?

Zitaat is 100% Kuwaiti Company with a primary focus on providing an online portal that takes care of all of your food needs. We aspire to be the largest virtual market place for the exchange of F&B goods & services by digitizing and simplifying the various processes that occur with the entire F&B cycle.

Zitaat is a one-stop-shop, where you can find your favorite restaurant in our food delivery section. Plan your event or special ooccasions with our wide range of caterers and get your daily fresh groceries from our Supermarket section.

With an easy, reliable and convenient customer experience. all you need to do is order from your favorite restaurant, track your order and accumulate points through our unique Rewards Program.

It is worthy to mention that we also operate a delivery division which provides restaurants and other vendors with a delivery service to their clients.

Who is the Zitaat user?

Zitaat caters to all market segments. Ultimately, anyone who is looking for convenience and looking to find all he/she needs in one online platform will enjoy using Zitaat.

What do you think makes Zitaat stand out from its competitors?

I see comparison as a barrier to motivation and overall achievements. Therefore, I always tell the team to keep an eye on the market and the customer but not to be influenced by your competitors as you have a great foundation to be the next big thing.

Besides the customer-friendly experience, and our one-stop-shop model, we are the proud exclusive host of McDonald’s, one of the most globally loved brands.

Like McDonald’s, we are always aspiring to not only provide a good meal but also enrich the customer’s experience and delight our customers.

We must not forget the Zitaat rewards program, which allows customers to earn and collect points and redeem them to the value of cash. So, for every 1 KD you spend with your favorite restaurant you will earn one point. Each vendor, however, offers different points for the value of 1 KD which makes our program very unique, flexible and benefits customers and vendors equally.

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What’s next for Zitaat, and what are some of the company’s future goals?

We aspire to be the best and become the largest F&B digital solution provided as well as expanding across key markets within the gulf region within the next two years.

We are always striving to simplfy the user expeience at our online platforms, and we’re constantly looking into ways to introduce state of the art solutions and sevices. We are also looking to enhance our vendors’ portfolio to include more lifestyle brands and enlarge our supermarket section to be the ultimate online destination for everyone who is looking for convenience. Finally, we are also expanding our fleet to accommodate for the market growth not only in F&B but also in the B2B sector.

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Try out Zitaat for yourself! Download the app from the iTunes App Store for Apple users or the Google Playstore for android users. Stay updated about Zitaat by following them on social media @ZitaatOfficial on Instagram, Facebook, Twitter and YouTube.  Photography by Muneera Alkhulaifi, @I9ora on Instagram.